How to use Google Keyword Planner

Google's keyword planner is very helpful for both SEO and SEM work. In this article I thought, therefore, to tell you more about how to use this eminent tool from Google.

What is Google Keyword Planner?

Before I tell you more about how to use this tool, I thought about explaining what Keyword Planner is. Briefly, it is a tool found in Google Ads . As the name implies, it is used primarily to.

Tip: If you work with any SEO Agency. They can sort out the keyword research for you.

Discover new keywords - get keyword ideas that can help you reach people who are interested in your product or service.
Get search volume information - see how many searches are done monthly on the words in question and get forecasts of what they can yield for future results.
To sum it all up, Google's Keyword Planner, also called Keyword Planner, is a tool used to find new keywords and also get information on the number of searches on them.

How to use Keyword Planner

Before you can start using Keyword Planner, you must first create an account on Google Ads. Once you've done this, you can navigate to the tool by clicking Tools and Settings > Keyword Planner.

Once inside the tool, you get two options - discovering new keywords or getting information about search volumes and forecasts.

Let's say you want to get keyword ideas containing words and phrases that people use when looking for products or services similar to yours. You therefore click on Discover new keywords and you enter a product, service or business area related to your business.

In this case, we specify flowers and then click Get Results.

On the one hand, the blue and red bars show historical search volume trends on computer and mobile, for different months.

During the historical search volume trends, you will also get suggestions for new keywords based on the product, service or business area that you entered during the search. In this case flowers.

As you can see, how many searches are estimated on the words each month, how high the competition is (in Google Ads), and how much you can pay to appear on those words with text ads.

If you work with search marketing (SEM) and want to add any of these words to an ad group, you can easily click on the box to the left of the word, then select the ad group and match.

You can also download these suggestions by clicking the Download Keyword Suggestions button in the right corner. Something like can be helpful if you work with search engine optimisation (SEO) and do a keyword analysis .

Finally,
Of course, Google Keyword Planner has more features, but it can also be used in more ways. With that said, hopefully you have a better understanding of what keyword planner is and how you can use the most basic feature.