How to Promote and Optimize Websites in Search Engine

It’s the 21st century, and the Internet has somehow infiltrated every aspect of our existence. We challenge you to identify a niche in your life where the Internet is of absolutely no use. You’ll probably find none! With such utmost necessity, it is indeed a blessing that the Internet is anything but inaccessible.

Zooming in a bit, a business that has zero online presence is not ready for any breakout whatsoever. An online presence that is, however, not effective, is still as good (bad, really) as no online presence at all. How do you make the most of the Internet in marketing your services to the billions of people around the globe?

SEO - Search Engine Optimization

What is SEO? To answer this, first, ask yourself these: Why is my business not on the first page of a related Google search? Why am I not even on the second or third? What’s wrong, exactly?

Beyond more times than we can number have we heard questions like these and more. Your answer is in SEO.

SEO is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. In a nutshell, you need to do SEO for your website to improve awareness of your services to potential online customers radically. For professional help in quitting online obscurity in your business on search engines, be sure to contact Adwords Services Melbourne.

On the flip side, this article will discuss some essential tips for improving traffic to your website, improving your client base, and ultimately immensely sky-rocketing your profit margins through SEO. Isn’t that the sole objective of entrepreneurship? These will be discussed under two broad sub-topics.

1. Understand your audience

If Search Engine Optimization were a series of doors, understanding your audience would be a master key! Yes, it is that important. Think about it: of what use is whatever analytical tool, graph, or statistic, if you have next to no idea of what the supposed beneficiaries want? You could as well fetch water in a sieve.

Whatever plans you will put in motion must be tailored along with the specific needs of your potential customers. What do they want? What are their values? What are their interests and opinions? What are the keywords they search for when they need these things? What search engine do they use the most? At what period is their demand highest? More than 50% of SEO hinges on this.

Knowing the value of the answers to these questions will ensure that you put in the necessary resources to get them. Most times, the one true way to understand and know your audience is through Internet surveys, campaigns, and questionnaires. While this may require some amount of money, it is worth it. To make money, spend money!

In the end, it is the bottom line that matters. You should regard yourself as a successful entrepreneur if you seal ten deals from the ten people that your website attracts. Just maybe, it's not all about the big numbers, after all.

2. Dominate!

Talk is cheap. Action is the sequel to planning. While it's okay to make all the inquiries in the world, it is not okay to not take action! Keywords are most times, among other things, the product of your surveys and campaigns.

Keywords, however, should not limit you. It is vital to build on those keywords, and extensively branch from them to discussing grand scale topics. Research has proven that this method is even more effective than using keywords alone. 

Think of Jeff Bezos, and Amazon comes to mind. For Mark Zuckerberg, Facebook comes to mind. These men have put in so much work into their art; they have become one. It should be the same for you.

Pump in so much energy into your business; you're the face that comes to mind upon insertion of a keyword. Your brand needs to be associated with the broad subset of queries that are relevant to your product or service. Dominate the topics in your niche!

If what you do is Real Estate, endeavor to put up something related that has educational/informative value at least every other week. The idea is to keep pushing yourself and your business in people’s faces. You'll be different from just another person doing the same thing because, unlike them, you know what the customers want.

Consequently, you will be perceived as an authority in your niche. Your degree of productivity in relevant content creation is what makes you visible when potential customers search related terms.

One way to dominate your field is to have links and mentions on relevant sites that rank for the topic. This is working smart, in the sense that you’re standing on the shoulders of those that matter. Imagine getting a mention on Zoopla, for instance, concerning Real Estate issues. Yes, something as grand as that.

Those links not only provide your site with authority for the search engines, but they also put your brand front and center of the topic. When optimizing in a small niche, it's imperative to create relationships with the influencers in the space – and get them to talk about you, preferably with a link.

In conclusion

Always remember: it’s about the bottom line. Work smart by knowing more than what your customers want, leveraging on the relevant websites and personalities around them. You should know that as brief as all of this may seem, truly more work goes into it than we might have possibly discussed.