Organising a press conference

• Choosing a date
• Try to obtain as much information as possible about internal deadlines of the media you are targeting, and schedule your press conference accordingly
• Try to avoid a date parallel to other events that are likely to attract considerable public interest

• Choosing and preparing a location:
o Make sure the location can be reached easily, and with little effort for journalists
o Make your organisation visible (e.g. with a banner, roll-up, poster)
o Provide good signage so that journalists arriving late can still join in

• Invitations
o Build a good list of contacts in advance, and try to use existing media directories
o Send out invitations by fax or email, about one week in advance
o Keep it short and simple (maximum one page), highlighting the date, time, duration (45 to 60 minutes) and location
o Include contact data at the end, and ask for feedback on planned attendance and accessibility requirements
o Follow up by telephone a few days before the press conference

• The press conference itself
o Have a moderator/facilitator to host the press conference
o Each speaker should prepare a short presentation or statement
o Align the whole programme around one key message, e.g. think of the headline that you would like to see the next day in the newspaper
o Do not assume that journalists necessarily understand technical terminology
o Prepare written or printed information on the topic; you can add information on the speakers and organisation(s) involved (cf. a media kit)
o Invite journalists to ask questions

Author's Bio: 

Andrew Chow is a certified Life Coach, Serial Entrepreneur, Speaker/Author and Master Match Maker in Singapore. Founded IDEAMART (S) PTE LTD in 1994, Andrew won the Spirit of Enterprise Award in 2008 and the Successful Entrepreneur Award in 2010. Graduated from Thames Valley University, Andrew is also a Certified Trainer, Assessor and Developer under WDA-WSQ courses.

Andrew had more than 130 interviews and features about him or his business since 2005 from Channel News Asia, News 8, 938Live, Business Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE, Lifestyle, etc). Andrew was also the business coach on Effective Media Management for Singapore's leading radio station 938live - Positive Business Minute.