Over the past decade, the mobile app market has grown dramatically. Currently, Apple App Store boasts an impressive 1.85 million apps, while there are over 2.56 million apps on the Google Play Store.

Mobile apps have become the basic things of everyday life. From tracking daily activities to online shopping, people rely heavily on the apps. So, if you are a business owner or marketer who is looking for Android or iOS app development solutions to get more people, there are a plethora of impressive ways you can use your app to spark more growth.

Building a substantial user base when launching an app in the market is the biggest challenge for business owners. But don’t worry, in this post, you will learn about several tricks to get more app engagement and downloads.

Top 5 ways to get the people to use your mobile app

#1 - Incentivize Downloads

Do you want more engagement in your app? Think about how you can incentivize visitors to click the download button. An app landing page gives you a chance to explain your program’s advantages. Make sure you go beyond your app’s features and focus on how those pros will help your potential customers.

For example, an email marketing company won’t simply say that their app is ideal for lead generation. However, they might say that their app is designed to help small businesses owners grow their email lists. This clear benefit means more people will prefer to click download.

You can also make downloading your mobile app a connected part of your large event. For instance, if you are hosting an event, you could ask people to download your app for an extra opportunity to win. Small but powerful, these marketing strategies can lead to more downloads & brand engagement.

#2 - Streamline the Onboarding Process

Once someone downloads your app, now it’s time to discuss the onboarding process. Difficult to use apps are mostly uninstalled by users. You don’t want to put your customers in this situation, especially if you want to make your app successful. For that, you can create a comprehensive onboarding guide where users can learn about the features and functions of your app.

Starting an email drip campaign is one of the best ways to streamline your onboarding process. Some mobile app development companies such as Appventurez select to build their onboarding in the app. It’s the best way to keep users engaged with your app.

#3 - Do Guest Blogging

When it comes to building an audience for your app, guest blogging is the best way! You can post plenty of blogs related to the niche of your target audience to market your mobile app. Besides, you can post on technology posts about mobile devices. Make sure you post blogs whose audience would be likely to download your app. Make your author bio as alluring as possible and by linking to your app’s page on your site. In addition to this, you can use a call to action such as ‘download our mobile app today.”

#4 - Make it Useful

No matter how well you promote your app, if it’s not customer-centric, they aren't going to be interested. Your mobile app doesn’t have to be just an extension of your website or online store that would be of interest to your current customers. You can get creative items that will attract the general public and increase your brand name.

One great example, Charmin Sit or Squat app is a useful mobile app. It is useful for travelers looking for the nearest clean public restroom.

Always make sure your app is useful for your target audience. Then you will see great results from your mobile app.

The Final Thought!

By following these simple tips, you can get more engagement and downloads on your app. After getting an Android or iOS development project, you need to market your app.

Author's Bio: 

Appventurez is the best mobile app development company. We have a team of expert mobile app developers that can create mobile apps for both iOS and Android mobile devices to help your business reach more customers. Contact us now to discuss your idea.