Telemarketing refers to the process of generating appointments or sales leads over the telephone. While some people love it, most people actually dread it. This marketing strategy requires a lot of hard work because people do not really like picking up the phone in the middle of dinner only to be asked about certain products or services that they are not very interested about. The job can get quite nasty as potential customers simply hang up. But what will you do if you actually reach someone who seems ready to speak with you? Here are a few tips that you can use to your advantage.

Be spontaneous
When you engage in telemarketing, you will be required to follow a certain script. While these scripts may seem helpful at first, they can actually sound very annoying and make you sound like a talking robot. Whenever you find the opportunity to deviate from your script, just do it. Never let your supervisor force you into sticking to the script they gave you. If ever they ask you why you did not follow the script, just tell him that you felt it was necessary. Once you make a sale, just show him your sheet and he will stop bothering you right away.

Know exactly what you want
To succeed in telemarketing, you should also be fully aware of the main purpose of the call as well as what you want the recipient to do after the call. It is also best to set a secondary objective that seems realistic. Remember, you will not always get a firm commitment from prospective clients. Always strive to get a minimum achievement for every call you will make. This may be sending further information to obtaining their email address or arranging a secondary call. Once you have consistently reached your secondary objective, you can boost your morale and confidence.

Listen and be straightforward
When it comes to generating sales leads, you have to remember that time is money for both you and your potential client. Be concise, clear, and spell out your intentions before the client gets the chance to hang up on you. However, you should also be ready to listen to what the he is trying to say. If he does not seem interested in the products or services you are offering, you have to respect their decision and thank them anyway. In telemarketing, being too pushy or aggressive will not help you at all. Of course, the only exception is if the client has completely misunderstood the product or service.

Ask questions and sound natural
To generate sales leads, you have to ask meaningful questions that will illustrate problems that your clients may be experiencing. If you are working for a shipping company that specializes in tracking orders, you can ask them what they do whenever their customers ask them exactly when their goods will arrive. While your supervisor may ask you to follow a script, this does not mean that you have to sound like you really have one. Do your best in sounding natural because there is nothing worse than listening to someone who sounds like he is reading straight from a book.
These are only some of the biggest secrets that can ensure your success as a telemarketer. To make the most out of telemarketing, you should always remember that you can plant seeds for the future by telling prospective clients that they can give you a call if ever they encounter a certain problem.

Author's Bio: 

Steve Kent Lim has more than twenty years experiences in telemarketing. He currently works as a direct sale telemarketing consultant. He helps B2B companies increase their revenue by generating sales leads and appointment through telemarketing. These days he spends his time writing articles related to telemarketing at