“Longest delay in queue” (LDQ) describes the longest time period that a customer in a queue waits before either connecting with an agent or hanging up. LDQ is tracked through two categories in call center metrics:

i) Longest delay to answer:

This is the longest delay for a caller before being managed by a call center agent.

ii) Longest delay to abandon:

It refers to the maximum time a caller waited for agent interaction before hanging up.

Delay, whether long are short is not at all good for a company’s success and reputation as well. So, the managers handling the customer care section of a company need to identify and employ effective strategies to curb these issues. In this post, we have mentioned some of the most effective strategies that can be employed to keep customers happy during unexpected service delays, such as being short on staff:


The managers should give customers clear and conservative information that will help them estimate their wait time. This reduces their anxiety level caused by the uncertainty of the situation

2. Deliver more than you promise:

Delivering more than what you promise is a clever strategy. Let’s take an example of a restaurant where the host can give customers a longer than expected waiting time, say 25 minutes. If customers end up waiting just 15 minutes, they will be delighted as they expected a longer delay.

3. Try to keep your customers busy while they wait:

You can consider giving customers something to do while they wait. It can help cover the issue and keep them distracted and can seem like time goes by faster. Some examples of this strategy are offering magazines or free wifi access to your customers

4. Admit delays rather than apologizing:

When you inform the customers about the expected wait time beforehand, they can be mentally prepared for it. This is far better than apologizing to the customers time and again about additional delays as it will only piss them off.

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