Gone are the days of chance meet-ups when you could find the love of your life walking down the street. Today, we have more control over how we meet our life partners, thanks to the Internet age. The online dating world has grown so much that 'dating app development' has become a buzzword in the tech industry.
According to experts, the online dating industry had a market value of $64,000 million in 2017. Since then, it has only grown in value. No doubt, any entrepreneur in today's market would want to cash in on this lucrative trade. So, if you are one of the many who are wondering how to carry out your dating website development, you've come to the right place! Here, we've provided a detailed guide that will help you get started.
Creating Own Dating Website
In this section, we have compiled a list of steps that will help you create a dating website from scratch. While dating app development may seem like any other tech project, it has its nuances. Therefore, without further ado, let's have a look at them!
1. Niche Selection<
Every production technique requires a target audience, and dating website development is no different. The role of niche selection comes in at this point. Many dating platforms cater to the needs of various age groups of people. Your website must have a focused goal to compete with them.
Also, if your audience is too wide, they might struggle to connect. This would then lead to lesser traffic. So, defining a niche can eliminate such issues, and help you get ahead in the market. Let's take an example here. Today, many people actively choose not to have children. However, when it comes to dating, this can lead to some discordance. Therefore, when you create a dating website that addresses child-free individuals specifically, you shall tap into a niche group that can help you grow in the market.
2. Market Research
Now, you've chosen a niche group of target audiences. Next, you must carry out detailed market research before you create a dating website. This step is where you get to deploy feedback surveys, questionnaires, and other such means of understanding your audience.
To stick with the example of childfree individuals, we have a set of questions that you can ask them to understand their needs.
1. What are the current problems with dating websites?
2. How would you tackle them?
3. What features would you want in a dating website?
4. What do you like/dislike about current dating and social media app development trends?
When you find answers to these questions, you'll know what does and does not work in your niche dating industry.
3. Competition Analysis
Your dating website cannot exist in a vacuum. So, when you plan out your dating and social media app development processes, factor in the competition.
Here, you can carry out a few steps to analyze your competition:
1. Existing Networks
Start your project by analyzing the existing big players.
Look at what makes their business models successful, what drawbacks they have that you can exploit, and other such details. Once you get an idea of what your competitors look like, you can anticipate the kind of reception your dating website will have.
2. SWOT Analysis
Next, turn your view inwards. Look at what the Strengths, Weaknesses, Objectives, and Threats of your business ideas are. This analysis will help you better address the needs of your niche audience.
3. Standing Out From The Crowd
You can't expect to grow in the dating industry without standing out. So, find ways to make your ideas stand out from the crowd. You can do this by hiring social media app developers who are well-versed in better security procedures, efficient matching algorithms, and better features and themes.
4. Choose a Business Model
At this stage, your dating app should have taken on a solid form. Now, you'll need to decide on a business model. Considering how it can be expensive to hire dedicated developers, you have to find a way to generate profit.
Generally, there are a few ways to do this:
1. Paid Services
Here, you open up all features to paying members only. All your income shall come from the money your users pay you.
2. Affiliated Programs
You can launch an affiliate program that lets you earn an income. Here, you can sell products and merchandise to your users. This program will help your mobile app development company bring in revenue or commission.
3. Free Services
They are open to all for free. But users are shown advertisements that bring you some income. You shall collect data about their preferences to show them targeted ads.
4. Freemium Services
This is a mixture of the first two and used by most dating app developers. This service involves providing users free services with targeted ads or allowing them to buy a subscription with some added perks. Your revenue shall then come in from two kinds of sources - directly from the users, and from the adverts, you show them.
5. Decide the List of Features
Next on the list is the features of your dating platform. Good features will draw in more customers while bad ones are sure to drive them away. Hence, it is crucial that when you develop mobile app or website for dating, they have all the right features.
Start by asking what your target audience wants in a dating app or website. Then, see if it fits within your budget. You can then tell your dating app developers what features you want in the website and app.
6. Select Brand and Domain Name
This step is where you get to be creative. When you develop mobile app or website, half the game lies in having a catchy name. But it must also be easy enough to remember. Do keep these things in mind when you choose a domain name for your dating website.
For further assistance, you can find websites that help you choose a unique and strong domain name. You will need to register it to your company before it is taken. This process may involve some payment as well. When you hire dedicated developers, they can also aid you in this process.
7. Create Visually Appealing Design
Technical features apart, most users enjoy websites and apps that are visually appealing. So, your mobile app development company must also put a lot of thought into finding a colorful theme for the platform.
If you look at all successful dating platforms, they have their unique color schemes. Bumble has a consistent bee theme, OkCupid has a fun and exciting color scheme, and Tinder works with a beautiful red theme that invites passion. So, choose a theme, font, and logo design that suits your website and IT development company.
8. Develop Website Using the Latest Technology & Tools
You now have a strong outline for your dating website. As an IT development company, your real work begins with writing the codes for the websites. For this, you must ensure that you use the latest technology.
There are some reasons why this is highly recommended, even if it is slightly expensive:
1. Better Security - A brand new development framework is more likely to respond to the latest security and hacker threats than an obsolete one. So, when you use state-of-the-art equipment, you offer better safety to your users.
2. More Life To Your Website - When the background technology of your website goes obsolete, so will your website. Therefore, to ensure a long life for your dating platform, use the latest available technologies.
3. Easier Maintenance - The newer development frameworks come with better maintenance options. Also, it will save your social media app developers a lot of time during maintenance hours.
4. Better Profits - When you spend less time updating and maintaining your website, you will make more profits from the dating platform. This can then be used to advertise your products and increase your visibility.
9. Launch your Dating Website
Finally, your website and mobile application development company are all set to launch its dating platform. Before you take it online, you have to check to see if it passes all quality assurance tests, security checks, and functionality checks.
However, your work does not quite end there. You must still invest in advertising and marketing campaigns that bring attention to your dating website. Also, you may even hire mobile app developer to create an app that compliments your website.
We hope this comprehensive guide helps your mobile application development company build its dating website. The streamlined processes mentioned above can take anywhere from a few weeks to a few months. Your success will depend on how well you make use of the market research data you gather.
For a unique and powerful app development experience, make sure you hire mobile app developer that are trustworthy. Thorough research into their professional backgrounds will help you find the right choice for your needs.
Tarun Nagar is the Founder & CEO of Dev Technosys, a global ranking Web and Mobile App Development Company. With 10+ years of experience of enabling then Startups which are now global leaders with creative solutions, he is differentiated by out-of-the-box IT solutions throughout the domain. He is known for his visionary qualities and adaptability for technology and trends, passionate as he is in every aspect dedicated to making IT simple, accessible and approachable for business enterprise