If you are an entrepreneur, you are most likely familiar with the term SEO and what it implies. Unfortunately, some people wouldn’t put SEO and ‘trustworthy’ in the same sentence, and this is due to the negative reputation it has gathered over time. Yet the benefits of good SEO are plentiful – if you choose a good SEO Liverpool Company that is.

To guarantee successful results for your company, you’ll need to take some specific preliminary steps to make sure you have the right people working on your website to drive qualified leads and implement a strategic marketing plan.

Picking a trustworthy SEO Liverpool Agency can be challenging, especially if you haven’t worked with one before. In this blog post, we will guide you through the process of choosing the best SEO agency in Liverpool. We will tell you exactly what you need to look for and the questions you need to ask in order to make a wise business decision.

So, what are the steps to choosing the right SEO company?

1. Make sure that they have the tools to succeed

A great digital marketing agency in Liverpool can do wonders for your business. But with more creative agencies popping up all the time, how do you know if a digital marketing agency is really as great as they claim to be?

SEO is definitely not a one-man-band. Any agency that you decide to work with should have a toolkit of skills and manpower to get the job done right. A great digital marketing agency is made up of a team of diverse talents and expertise. A trustworthy agency will be compromised not only of SEO specialists but also skilled content writers, developers, and graphic designers. Their jobs are to make sure your website isn’t only visually pleasing but also optimised at its core.

When hiring an SEO Liverpool agency, look at their website and see if they tend to specialize in any one industry, location or service line. Look around for SEO companies that handle data tracking on all the SEO, Pay-per-click, and other digital actions that yield measurable results.

Also, take a look at their awards and certifications that can back up their expertise.

Questions to ask:

• Do you specialize in any service, location or industry?
• Do you offer more than just SEO in Liverpool?

2. Check references and reviews

It’s important to look into what an SEO Liverpool company has done in the past and how they did it.

Reviews not only have the power to influence consumer decisions but can also strengthen a company’s credibility. You can look at review websites like Google and Facebook, and portfolios of digital agencies websites like Vindicta Digital to find reviews and more details on the SEO companies you’re considering.

Another critical step in the research process when shopping for an SEO Liverpool company is to collect references. Ask about the websites that they have worked for in the past, and make a record of them. Do your homework and make a few calls to previous clients to make sure that you are being given accurate information.

Don’t forget to ask these clients for first-hand testimonials of past SEO services. This due diligence will go a long way toward giving you peace of mind when hiring a Liverpool SEO company to work for your business.

Questions to ask current clients:

• What do you love most about this SEO company?
• What is one thing you think this SEO company could improve on?
• Have you worked with other SEO companies in the past?

3. Follow them on social media and read their blog

Take some time to follow them on Facebook and LinkedIn. Maybe read a few blog posts and subscribe to their email newsletter. This will give you a sense of their tone because blogs and social media typically bring out the less formal tone of the business.

You can also learn their knowledge and priorities by reviewing the content they’re putting out.

One thing to note is the audience or followers of an agency tend to be others in the advertising and marketing industry. So, don’t be taken aback if you don’t feel like the content is written for you. However, you can still learn some interesting things about the industry and who knows… maybe you will take away something that will help you in managing your online campaigns better.

4. Schedule A Consultation

Scheduling a consultation is extremely important to see whether an agency that you want to work with will be a good fit for your business. Before you sign the deal, it’s important to schedule a meeting with the Liverpool SEO company into consideration. You may even ask if an SEO specialist can be on the call to learn more about the process and maybe even meet the person you’d be working with on a daily basis.

Some SEO agencies like ourselves will even offer a free website audit or share initial keyword and competitive research before you agree to partner up with them. This can be helpful if you haven’t done the research yet yourself or don’t have access to the premium tools.

5. Dive into their portfolio and case studies

When hiring a Liverpool SEO company, look at the specifics of what they’ve done for other customers. By taking a look at their portfolio and case studies, you can generally get a sense of their style and what types of results their clients receive. You can also learn how they integrate other services with their SEO, such as pay-per-click(PPC), social media and web design.

Yes, looking at reviews and checking references is important but checking the company’s previous works is more important. By browsing through their last projects, you can easily judge if their style is something that you want.

In order to get access to the samples of past work, you might consider asking the Liverpool SEO company for a portfolio if it isn’t readily available on their website. This allows you to page through and look at a real-life example of what you’re being offered. It will give you a concrete and visual idea of what you can expect from an SEO campaign.

Questions to ask:

• Can you send a few case studies that highlight your services, particularly with a business like ours?
• What if I want to add in PPC or social media services in the next few months?

If you have any additional questions regarding the best SEO company Liverpool, you should know that you do not have to look further. Visit our website and get in touch with our SEO agency Liverpool right away!

Author's Bio: 

Author, Freelance writer