SEO i.e. search engine optimization is the process of influencing the visibility and rankings of a web page or website on search engines like Google and Bing. It is not that difficult to affect the rankings once you know what you need to tweak. The tougher part is identifying the specialized key elements for better rankings of your website. What makes the process fussy is all the dozens of factors that come into account when search engines rank the websites. However, with the advancement in SEO sector, there a number of tools available online for free that can solve a major part of your SEO problems. Read on to find what tools should you start with.

1. Plagiarism checker

Plagiarism is basically stealing. It is not the stealing of physical objects but rather people’s intellectual property. It can include content like images, videos, texts and more. This happens when people share someone else’s content and take credit for it. In SEO world, plagiarism is when one website copies content off other websites and share it as its own. It is not just wrongful on a moral level but can lead to getting sued by the owner of content. Note that it is alright to get inspired by someone’s work and even though the line between plagiarism and inspiration is that of a blurry one, they both are different things. Plagiarized content can lead to bad rankings for both the copier and the victim website. It is important to always use a plagiarism checker when accepting content from writers for your own website. Likewise, to keep a check on who is plagiarizing from your website, use a plagiarism checker.

2. Readability checker

All writers have their own style of writing. And it is alright to get as creative as they want. However, user experience matters a lot in SEO. If your visitor is not satisfied, there is no point. It is recommended that blogs have short and clear sentences. There shouldn’t be any paragraphs exceeding 200- 250 words. The grammar should be impeccable. In order to keep all this in check, you can hire an editor. And although an editor can do much better of a job, an online readability checker tool is not a bad idea for starters. A readability checker should be able spot if not fix sentence structure errors, grammatical mistakes and more.

3. SEO score checker

Google takes into account a number of factors when ranking web pages and websites. And while it does so rightfully, the website owners also need to know a rough number for how higher their websites will rank on search engines. To encounter this need, Moz the company, came up with a system that evaluates a website’s ability to rank on a search engine on a scale of 1 to 100. 100 is the highest a website can rank. As the term SEO score indicates, the higher your score, the higher your website’s ability to rank on search engines. Your SEO score should sum it all up for you. It is amalgamation of a number of factors in one figure.

4. Broken link checker

If you have seen a 404 page error, you already know what a broken link is. Broken links are links that don’t work. It can be for a number of reasons including but not limited to the removal of page by the website, a software or firewall on the visitor’s computer preventing access to the web page and provision of an improper URL by the website owner. Broken links affect negatively on your rankings. This means that while you may be busy contemplating how to improve your rankings, a bunch of broken links on your website may be causing self-destruction. To avoid this, you can use a broken link checker tool online.

5. Google PageRank checker

Google PageRank is an algorithm used by Google that takes into account the quality and quantity of links associated with a website. It a ranking system that is one of the first systems used by Google to rank websites. And although it may not be the only algorithm used by Google anymore, it is one of the key algorithms to consider. It works solely on links so the more links associated with your website, the higher you rank. PageRank has a scale from 0 to 10 with 10 being the highest.Some webistes has developed custom pagerank checking tools, Google doesn’t publicly show your PageRank score but you can learn your score from online checkers.

Author's Bio: 

I am AR AS, the founder of enzipe seo services company. we have developed some of the top seo tools including, website keyword density checker, seo score checker, seo friendly urls test, domain age checker and bulk whois checker.