Like most industries these days, the real estate field has also become technologically savvy and open to new developments in mobile technology. Currently, there are various innovative types of mobile and social apps which can be used to increase productivity and distinguish your brand amongst your competitors. Solly Assa, founder and developer of Assa Properties - a real estate development firm - has embraced the benefits of enterprise apps for real estate. These tools have allowed him to market his business free of extra cost.

If you are involved in the real estate business, then you already know that the competition is skyrocketing like never before. Smartphones are currently one of the most powerful tools for gaining new customers and clients in the world of real estate. According to Solly Assa’s findings, more than 80% of real estate buyers start their search on the Internet via mobile devices. A real estate mobile app can make your client’s property search much more efficient. Now interested parties can retrieve the full range of property details such as a price, location, square footage, dimensions, floorplans, layout images, etc. directly through a personalized mobile app.
Real estate mobile apps update clients on the latest listings and any other relevant information, allowing users to maintain constant and direct contact... Mobile apps have the ability to accelerate the process for users, and thus, can deliver offers and special deals without wasting any time.

However, these are not the only benefits that mobile applications offer to their users and real estate agencies; they can also increase your reach to a wider audience and help you create a robust business identity. Showing property information to prospective buyers or tenants in an engaging and visually attractive way can be critical in building your clientele.

Solly Assa uses LinkedIn and a real estate app with interactive 360° pictures that enable him to explore the house from every angle and to navigate the property without actually being there. Some of these mobile applications have even been designed to automatically create room layouts to include renderings of furniture so you can post it in different formats across the internet.

From assisting you with small tasks like organizing meetings and notes to offering quick access to your site’s data or other archives on your computer, these applications can be of great use for your real estate business.

Author's Bio: 

Rossie Wang is a former Real Estate agent turned to analyst and blogger. In her honest personal opinion, London - and not New York is the first stop for the richest people in the world, looking it from the real estate lens.