Whenever people think about starting their own eCommerce site, they definitely think about Magento. This open source software has features that are specifically meant for eCommerce sites. These features not only help online merchants to attract and retain customers, but they also help the merchants to expand the stores. It has three editions and each edition comes with a set of features that are meant to help small, mid and large sized enterprises. However, apart from the technical features, Magento development has several non-technical aspects that help people to expand their online businesses. Let’s see the various ways in which Magento helps online merchants.

A Quick Start
If you’re looking forward to start your own online store and then expand it as quickly as possible, then the very first thing that you should do is give it a quick and good start. With its various customizable features and effective tools, Magento allows users to get a quick start as it is extremely easy to set up and install.

A Rapid Development
This is another significant non-technical aspect of Magento development. Since, this open source comes embedded with lots of tools and technologies, your hired Magento developer can get your eCommerce site ready very quickly because most of the features can be easily integrated and customized. So, you get a rapid development with a brand new site or a better site in case you’re going for redesigning.

Easy Site Management
One of the best things about Magento eCommerce development is once the development is over, site owners can manage their sites themselves without requiring much assistance from the developers. In Magento, users can easily update, edit, publish and manage the content of their sites, thus, making it a more preferable choice for the online merchants. Also, because of easy site management, users have to worry less about the site’s content and they can pay more attention to its expansion.

Attract Customers
Magento has been designed keeping SEO in mind, and therefore, it comes with SEO-friendly features like SEO-friendly Urls, customized meta keywords, descriptions and titles for products and categories. All these features make it possible for the customers to find your products easily, and you don’t need to invest extra money on it. With these useful Magento features, you can further enhance the online presence of your site.

Makes Online Shopping Easier
Magento development helps you to incorporate several useful functionalities in your site that makes shopping absolutely easy for your customers. This platform provides powerful search capabilities, multiple shipping and payment options, layered navigation and return management authorization, and the combination of all these functions results in a seamless online shopping experience, which results into satisfied customers and ultimately, higher conversions.

Magento’s extremely flexible and highly scalable structure combined with unparalleled customer service has enabled it to bag several big names. However, it isn’t only the large commercial organizations that have employed Magento for putting up their stores, but Magento has also helped several small, as well as mid-sized businesses to expand and flourish. So, if you’re looking forward to be one of those online merchants who wrote their success stories with the help of Magento development, then it’s time for you to hire eCommerce development services of a reputed Magento ecommerce website development company.

Author's Bio: 

In order to harness the powers of Magento, you’ll require experts who can bring you the best for you from this platform. Hire Magento developers from PHPDeveloper, a reputed Magento
ecommerce website development company that can help you to expand your business through Magento web development.