How Adobe Acquisition impacting on eCommerce business?

As everyone knows in the last year 2018, Adobe acquired Magento for a massive $1.6 billion where, Adobe is mainly known for its creative cloud suite of products such as Photoshop, Light room, illustrator, etc. which can help online business with their marketing and analytical tasks. Magento, the leading ecommerce website development platform, offers an open source eCommerce solution for business owners, where its acquisition also created a significant impact on online business.

Impact on ecommerce
This acquisition expanded the new ways for every aspect of ecommerce and has also powered up the consumer experience more than ever. Henceforth, the aim is to combine Magento commerce cloud with Adobe experience cloud to provide a single platform which serves both businesses to customer and business to business on highly personalized and shoppable experience at every moment.

Below are the given new capabilities that Adobe Experience Cloud will gain with Magento:

Unified Shopping Experiences-
This medium will allow transactions anywhere, anytime with integrated fulfillment and customer engagement to the store.

Greater Personalization:
Given medium will help to enhance the customer journey with a personalized, engaging experience between the channels such as web, a mobile and retail store in a single, cost-effective, scalable platform.

Business Agility and Innovation-
Sales and marketing teams can now experience real-time personalization with more in-depth insights, and analytics while testing the changes which can help to stay ahead of the consumer’s demands.

Common Architecture-
Single tenancy control often gives the freedom to users for creating a different digital experience which can help in branding.

Therefore, Adobe acquired Magento solution to provide the merchants to design and deliver a consistent experience to all the channels. Besides, in the field of design and visual content, this union will also enlarge Magento capabilities with the surpassing design and delivery of the digital experience.

Significant Impact on the ecosystem

Magento has an active community of around 300,000 Magento developer and about 800 technology partners, and with the Adobe acquisition, now it will get easy access for growing a more vibrant community. As per the Mark Lavelle, CEO of Magento commerce talks about Magento future with Adobe to deliver, developer driven experience and will also enable the communities to create a more unified experience across the customer journey.

He is looking forward to below-given points:

1. It will allow ecommerce businesses to deliver compelling digital experiences.
2. Will help to enhance customer engagement across every touch point.
3. It has also provided the ability, to transact anywhere across the entire ecommerce experience of a visitor.

Below are the given highlighted features of Magento Commerce Cloud:

One Point Solution
If you sell to B2C, B2B or both, you will be able to manage and scale your stores from one platform. Thus, it gives you the ability to manage multiple stores, from one single account.

Progressive Web Apps
As they say, the future of every business is mobile, but it does not mean, that the whole world has an access for fast speed internet devices, which can run multiple applications. Therefore, the way to reach those segment customers is through progressive web applications. Hence, with the help of Magento platform, you can make apps which will be on the web but, still gives you the seamless native app experience.

Advertisement
With the help of direct integration of advertising channels, Magento commerce can help you to make top-notch ad campaigns, where Machine learning will also give you the ability to advertise the right products to the right customer, without much effort from your side.

User Experience
The primary purpose of the experience cloud is to make the process of selling and buying inviting. Therefore, the Magento, platform has twisted its UX to handle any task, intuitive, no matter who is handling it. Henceforth, an e-store which is easy to use, by any user goes a long way.

Inventory Management
This feature will help you fulfill the demand of a product, in a way that it should not go out of stock. It also enables you to give a real-time overview of inventory. So, that it provides smart and cost-effective ways to source what you need.

Order Management
Order management helps your store to order. For instance, if any particular item is not available in one store; then it let you order from another. Therefore, this way, you will not miss out on a sale, and it also goes a long way for customer satisfaction.

So for wrapping up, Adobe decision to buy Magento will surely have a significant impact in the Magento website development in numerous ways, where ecommerce experts agree that Magento continues to remain the most flexible platform, for offering exceptional levels of functionality.

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