I am organically repositioning myself in my life and my business and I haven't landed yet. I feel suspended between here and there – wherever "there" turns out to be.

Like a butterfly emerging, I don't know what color I'll be, so I simply let myself evolve.

And like the butterfly it all has to come from within – an internal change that ultimately appears on the physical plane.

Listen from within

As new ideas emerge test them out. See how they feel to you. See what additional ideas they stimulate. When I decided to focus much of my coaching work on helping people develop information products it stimulated a great many ideas. I taught my Magnetic Content Development System in a six week course that made me organize those ideas into a teachable format. I founded the free Magnetic Signature Products Guild which is an entirely new niche for me. I started writing the “How to Craft” Series of ebooks. With that one shift to a narrower niche it was like fireworks, the ideas and projects came rapidly. What idea are you exploring that feels like it’s going to pop?

Look for the signs

My signs appeared as full blown ideas that fell into place so easily there was no hesitation on my part to put them into action. Names like the “Guild” set the tone. I realized my system of teaching content development was unique. I was excited about teaching it. It was a direction I HAD to take it was that compelling. What signs continue to show up in your life that point you in a new direction?

Have patience

I get inklings of what is possible. I go exploring to see what catches my eye. And I wait – never pushing or prodding. I simply stay open to the infinite possibilities. I listen intuitively and suddenly find treasures that steadily lead me forward on this new adventure. Start journaling about what you are feeling and thinking. Capture your ideas on paper. See what shows up and consider it.

Goals can stop change

If I decide a particular idea needs to be a book, I might miss the opportunity to consider it should begin as a teleclass or a video or even an article. Stay flexible. Stay open. Have a broad goal like
“I want to change lives with what I teach.” Then let the way you do that unfold organically.

You can't hurry change

Opening up this new niche is like starting my business over. I have a new web site, a new blog which people have to find. I am still learning how to manage the membership software. I have fourteen ebooks I know I am going to write and I’m on number three. And each product needs a landing page, a shopping cart set up, a cover and promotion. There is so much to do to let people know these great resources exist. It can’t be rushed. It just needs to be done one step at a time.

Learn as you go

The beautiful thing about writing so many information products is that I get to test my own system over and over again. Sometimes in my process I create a new worksheet that I add to the system. As I write I keep discovering new phrases that convey my message even better than the ones I have already used. As I coach new people I see that I can apply my unique decision making process to those who are starting up a new business or beginning any project. Wherever there is a decision-making process I can help.

Watch for leveraging

One idea can be presented in many ways. A new client showed up that allowed me to apply my decision-making process to the establishment of her new business. As I worked with her I created new processes to guide her. I will include what I discovered and created in future information products. I’ve already taught full blown teleclasses in crafting articles, teleclasses and how to books. Does that material become another ebook series that cover each step? Do they become special interest coaching groups? Can I do a VIP day? As your ideas emerge see how they can be put to use in different formats.


I have an idea where I am headed but with every step I take I look and listen and feel to be certain it is aligned with my passion and that it excites me as I make it happen. I know I’m growing, I'm expanding my vision, and my expectations are changing. I’m simply allowing a newer version of me to emerging knowing that whatever it looks and feels like will be absolutely perfect for my here and now.

Don’t you just love hovering above change?

© 2011 Cara Lumen

Author's Bio: 

Cara Lumen, MA, Your Idea Optimizer helps you earn money from work you only do once. Her Magnetic Content Development System helps you craft indispensible information products that educate, motivate and inspire your chosen community. A Business Coach, Curriculum Development Coach, and Educator, Cara helps you teach what you know! http://www.caralumen.com. Check out the resources at http://www.magneticsignatureproductsguild.com and be inspired at http://www.passionatelyonpurpose.com