Internet Protocol Television (IPTV) is making a huge impact in the mainstream television industry. It has much broader applications than just in the field of entertainment. In this article, we will take a look at one of these IPTV niche segments: the hospitality industry and how it can change the Hotel Guest user experience and benefit Hotel Operators.

Conventional television systems in most hotels around the world offer two main features:

Live TV channels
Movies on demand
Features are limited by coaxial cable television technology that has prevailed for the past 30 years. It broadcasts television media, which means that preprogrammed programs run regardless of the user's individual preferences on a particular channel. The provider offers a set of content and the user can tune in to their channel choice.

Why switch to IPTV? Existing analog cable television technology has limitations:

Poor quality of television channels
Lack of personalization for guests
No support for getting guest tickets
Limitations on the number of television channels offered
Lack of comfort to guests
Without personalization of television services.
Inefficient use of the audiovisual medium to generate additional income.
Hotel IPTV Technology
In the last 20 years, the Internet has created a great impact on the habits of users. Today, most hotels include "Internet services" as part of their predetermined offerings, although it may have a small premium price. The Internet has made it possible for users to "find what they want" with the click of a mouse. The free flow of information offers users more options and has increased expectations. IPTV technology can help hotel operators offer broader information and entertainment options and make services more personalized for their guests.


IPTV channels
Video on demand (VOD)
Time shift TV
TV on demand
Customized services
TCommerce - Interactive shopping
Guest experience
The hotel's IPTV system or interactive television can change the guest experience in many ways. The most important areas that can create differences are:

User interface customization based on guest preferences
Localized infotainment platform
Ability to provide feedback to hotel management
Benefits for hotels
Better video and audio quality of TV content.
Improved customer satisfaction.
Additional sources of income
Tools that improve the quality and efficiency of room and staff services.
Interactive advertising platform for hotel services

Author's Bio: 

Is IPTV technology all it is supposed to be, or is it just another example of technological hype? Here are 10 important facts and benefits related to IPTV.