SME CRM-Technology for MSMEs: SMEs and startups have distinctive challenges of their very own. This makes their software program necessities very distinctive. Typically, CRM (customer relationship management) techniques are likely to cater to massive enterprises and later launch a lite model ‘suited’ to SME or startup space. However, this creates gaps each in terms of enterprise necessities and platform compatibility. A CRM system shouldn't only cater to all of the di  needs to be:


A CRM software today needs to be actually omnichannel. It should be capable of integrate with a phone, e mail, different social media platforms, web sites, blogs and some other on-line or offline source. Without this, a huge inefficiency is created.

API Driven

In at present’s interconnected ecosystem where each system is real-time connected to the web all the time, APIs have never been more necessary. A related CRM ought to be able to join with any third-party system by means of easy ready-to-use APIs. Whether you wish to push gross sales knowledge into your billing system or pull an bill out of your accounting software program, APIs ought to enable you achieve that.

Cloud-based, Device Agnostic

A very good CRM  needs to be accessible from anyplace and on any system. The cloud at this time ensures that you're working the most recent and best model of the CRM always. Whether you employ a cell device, a desktop or a laptop, the CRM consumer experience and functionality needs to be the same. SMEs additionally needn't invest in expensive {hardware} and any devoted sources for managing irrelevant infrastructure.


Startups and SMEs have to be very return-on-investment driven. While the tendency is to take a look at software program as a value, its advantages ought to clearly justify the funding. The concept isn’t to cut down the cost and implement a cheaper platform. It needs to be to search for a product that’s the appropriate fit and can enable you develop your business (gross sales, service and so on.) in a really measurable method. Even if you're paying more for a certain CRM, it must be justified by way of performance and outcome.

Secure & Robust

Security was once the area of concern for big enterprises. However, SMEs and startups now are taking a look at safety in another way, especially in the present era with so many privacy considerations. When SMEs are competing with bigger gamers, they should provide the same grade of safety to their clients. Data and IP safety are sacrosanct and clients count on this to be a prerequisite.

Whatever you select, you additionally want to make sure that your staff builds a process and use circumstances round it. The CRMs profit only comes when they're totally utilized.

Author's Bio: 

A business solution centric Odoo Consultant and IT professional with about 11+ years of experience spanning Odoo delivery, Sales, pre-sales, Odoo product development, Odoo business consulting, outsourcing & ADM services in leadership positions.

• Has headed Practices for Enterprise Solutions ( SAP, Baan & Odoo )

• Experience across domains likeSales and Marketing, Logistics, Manufacturing, Retail, Chemical, Automotive maped to Odoo

• Extensive experience in large program delivery & business process transformation consulting (Odoo Consultant) for multiple programs

• Demonstrated experience in designing new product & service offerings and executing global Go-To-Market strategies for new offerings for new market penetration

• Proven leadership skills with balanced focus on people, processes & technology

• Pioneered the use of ERP systems in various Processing Industry

• Worked as Process Heads of Marketing, Sales, Purchase, HR, ERP Project deliveries and also worked as Business Heads for many companies like IBM, JKT, Denave India, FCS and presently at Apagen