Google announced through their Twitter account that they pushed out a refresh of its Panda update on June 25. This would be version 3.8, and the eighteenth update, dating back to February 24, 2012.

This update was only a refresh, which means that Google did not make any algorithm signal updates. They simply reran the Panda algorithm to run through the index and release or capture sites that they felt deserved, according to search engine behemoth, to be hit and downgraded by the Panda algorithm.

Update Is Met with Mixed Response

Chatter on a number of SEO forums had been high in response to the possible update and response has been mixed at to the results:

“Refreshes mostly don't take more than an hour or two, this current Panda update ended hours ago.”

“My traffic was stable in April, on May 25th my traffic tripled until June 6th. Was stable at this point until this update and I've seen another double in my traffic over the last couple of days. My peek day was Monday the 25th where I had x10 the traffic that I've had since before the May 25th increase I received.”

“I lost ranking on a lot of my long tail search terms, but my main keywords that bring in around 400 visits/day held up. I wasn't affected by the first Panda update so I'm kind of surprised at the drop today.”

“My traffic doubled yesterday, I'm going to thank Panda.”

Businesses Must Rely on Strong SEO in Internet Marketing

Panda was developed in early 2011, affecting up to 12% of search results. The algorithm change was implemented to crack down on thin content, content farms sites with high ad-to-content ratios and a number of other quality issues. The intent was to downgrade sites with poor or low quality content. Since then, Google has rolled out a total of eighteen updates to Panda to help tweak certain aspects of the Panda algorithm.

Google also launched a new Penguin update on April 24, 2012. This time, Google’s objective was to penalize sites that were over-optimized or had link-building techniques that were against Google’s quality standards. This resulted in many webmasters rankings dropping and affected all Internet Marketing companies.

Small business owners are becoming increasingly aware that they are at risk if they do not comply with the standards being set by Google. Quality standards are of upmost importance for businesses that want to continue to thrive in the online world. This means working with reputable, transparent Internet Marketing and SEO company that does practice black-hat techniques, overpromises results that cannot be obtained, obtaining reports for tracking results, and asking for success stories (case studies, testimonials).

Traffic can literally come to a screeching halt by a change to the algorithm that affects a site owner’s rankings. It has become apparent that it is very important to find a reputable SEO company that can be trusted and is up to date on the latest techniques for SEO, link building and content development.

Author's Bio: 

Larry Neilson is the owner of Neilson Marketing.which specializes in strategic insurance marketing solutions for MGAs, wholesalers, carriers, agencies, vendors and brokerages.