Important principle of effective business is to retain the clients for a longer term and provide them a lot of options to be loyal to brand. Clients sticking with the business for a longer tenure not only provide the revenue but affirms how satisfied they are with the business. Loyal clients promote your business to the known one’s with the word of mouth publicity as well as they provide a stability to the business. But is it really easy to retain clients to the eternity. The answer would be no. The reason behind this answer is that Clients get multiple vendors in the market who are providing the similar service or product but they have come to us because they feel that we can provide them the best product or services at a particular price in the industry. But in this era of cut throat competition they will soon get alternatives of our services at a very competitive price which will lure them to switch to them.

A satisfied client looks for the following thing:-

• Good quality service at a competitive price in the market.
• Higher Return on investment.
• Easily approachable customer service.
• Quick resolution on the issues.
• Effective client relations.

It is really critical for a business to meet up the above mentioned client’s requirement to retain him for a longer period. But keeping a track on each client’s issues and dealing is not an easy task without an effective client relationship management tool. An effective CRM will help you out to manage client’s information and data in a very efficient manner. There are a lot of CRM software like ACT! CRM in the market which have excellent and advanced features which will amaze you once you start using them. ACT CRM consists of the following features:-

• Keep all the detail of your clients:- It keeps all the contact details such as phone number, email Ids, notes, client’s history, recent activity, documents, notes, social media profile etc. of the client in an orderly view. You can improve client relations while keeping in touch with him while wishing him on occasions like his birthday or anniversaries. One can also congratulate the clients once a client completes one year with the company etc.

• ACT CRM can easily be integrated with the accounting software which will provide the details of the client such as credit information, last invoice generated to him and the payment received, sales orders etc.

• It easily gets integrated with Microsoft Outlook, Gmail, Google, Facebook, Google Calendar, Linked In etc. Once you write an email to the clients through outlook email within Sage Act and a history will get recorded with the client’s details for future reference.

• ACT CRM helps you out to initiate effective email marketing campaigns which are easily created, sent and tracked through ACT CRM. It also helps you to share your email marketing campaign through your social networking account including Facebook, Twitter, Linked In.

• ACT CRM always helps you out to surprise your customer once he calls you, as it can be integrated with the hosted PBX service and once a client gives you the call it will display you the client details and recent history and you will handle him as per the last conversation.

• ACT CRM can also be hosted on the cloud. In other words, ACT ! Hosting assures that one can easily access and work on it from anywhere at any time. Even company having multiple branches can use the same software as it is hosted on a virtual server and information regarding the client flows to all the branches of the companies. Apart from that while going for hosting services one can also get data backup services from the cloud computing service providers.

Author's Bio: 

James Watson is an IT analyst at Real Time Data Services which is a leading Cloud Computing and Application Hosting company. The company specializes in hosting many software including accounting software QuickBooks Hosting, Peachtree), QuickBooks add-ons, (Fishbowl, eBridge, SourceLink Hosting), CRM software (ACT ! Hosting), Windows Server, MS office Server, Tax software (ProSeries, Drake, Lacerte, ATX), MS Project, MS office, MS SQL Server (SharePoint, Exchange), and also hosts many other software.