“Content builds relationships. Relationships are built on trust. Trust drives revenue” – Andrew Davis

We are officially in 2020! New Year calls for setting up new goals and planning strategies on how to achieve those goals. No matter what type of goals and strategies you set, the content will always be an important part of it. Without content, you cannot convey your goals and educate the audience to make purchase decisions.

Content marketing is a technique of creating and distributing valuable and consistent content to attract the target audience. It plays a crucial part in setting a business apart from its competitors. Nowadays, content marketing has become a necessity for every brand. But just like other trends, it also keeps changing with time. The content you create may not be valuable to your audience a year later. With the changing requirements of customers, you have to modify it and present it to users in a different manner.
What type of content is ruling or expected to rule in 2020? This is the question that is there in every marketer's head. To help them out, we have come up with this blog, where we will be sharing some tips on the type of content they should produce in 2020. In short, we will be discussing the game-changing content marketing trends along with supportive statistics. Let’s get started!

1) More Personalized Content:
The trend of personalization is everywhere. Be it designing a t-shirt, website, or packaging, people are constantly moving towards this trend. Why not use it in your content marketing strategy? With personalized and relevant content, you can immediately grab the attention of the target audience. It also increases the chances of making customers move towards the buying journey. Statistics show that 78% of U.S internet users said that their purchase intent increases with the increase of personally relevant content from brands.When we talk about personalized content marketing trends, in 2020, customers expect the next-level personalization. For instance, the content of a web page should change in accordance with the location or weather they are in. To inculcate personalization in your content, you should do the following:

• Use polls and quizzes to learn more about the preferences of your audience.
• While writing emails, address users by their first name.
• To create user profiles for your website and maximize content personalization efforts, use WordPress plugins like ‘User Profiles Made Easy’ and ‘PrivateContent Multilevel Content’.

2) Greater Emphasis on Storytelling:
Storytelling is an age old method for passing on knowledge. Most of the stories we have heard in our childhood have been transferred from one generation to another. People love to see, read, and hear stories as they create a human connection based on empathy. Successful businesses are exploiting the advantage of storytelling for spreading brand awareness, engaging customers, and building a strong relationship with them. It is because people remember stories 22 times more than the facts alone. You can tell your story in the form of blogs, infographics, eBooks, Whitepapers, SlideShares, etc. To execute storytelling in your marketing strategy, follow these principles:

• Give your story a character to which people can relate.
• Put the best elements at the beginning of your story. For instance, instead of using the title ‘How to become a successful entrepreneur?’, use something like ‘How I started earning $10,000 in a year?’
• Create conflict so that people get to know what is standing in the way of your character in achieving their goals.
• Keep your story real.

3) Voice Search Tailored Content:
In the last couple of years, we have witnessed people doing voice search instead of typing. And the trend is going to rule in the coming years as well. According to eMarketer estimate, in 2019, nearly 111.8 million people in the U.S.A used voice assistants, and by 2021, the numbers are expected to grow by 122.7 million. With the increase in the acceptance of voice search devices like Google Home and Alexa, marketers have started developing a voice strategy to integrate in their digital marketing plans. To create voice search tailored content for your business, here are a few tips:

• Focus on the long-tail keywords.
• Use more natural language and avoid using words that can rarely be used by your customers.
• Put yourself in customers’ shoes and think about all the questions or queries they can ask about your products or services
• Include questions and answers within your content.

4) Increased Prevalence of Augmented Reality:
Although augmented reality (AR) is not a new concept, it is one of the biggest technologies that is expected to expand in the coming years. According to Deloitte, almost 90% of all the companies with yearly revenues of $100 million to $1 billion are taking the maximum advantage of AR and VR technology. Augmented reality content marketing creates a more mesmerizing experience for customers, making it worthy of marketers’ time. AR also helps marketers provide the audience with the information they are looking for, making it a useful method of content marketing. IKEA is one of the most popular brands that have used AR technology cleverly in their content marketing strategy. With this technology, users can see how a piece of IKEA furniture will look in a particular spot of their home.


So, folks, now that you know the content marketing trends for 2020, it’s time to start thinking about how to implement them in your own content marketing strategy. Implementing them at the earliest will help you stay ahead amongst your competitors. Good Luck!

Author's Bio: 

Jelly Shah works as a Digital Marketer, brand consultant and business strategist with Designhill- A reliable marketplace for Logo designs like fast food logo design, gym & fitness logo design, custom cool tank tops , and many other designing works. With extensive experience working both client side and within the agency environment, he has authored several articles on topics related to digital marketing, business strategies, content marketing etc.