WordPress is the most popular CMS around the globe used by millions of users and this has lead to high demand for premium WordPress themes. The popularity of WordPress has increased the demand for WordPress themes and these themes sells like hot cake on the internet.
WordPress community attracted several developers around the world, the reason is that the total costs of creating a theme are low and since WordPress is free, many of its resources are free and many premium frameworks and resources are low in cost. Premium WordPress theme development is a very lucrative business as premium themes can be sold for for high costs and repetitively. So here are few tips to take your WordPress theme development business to the new heights:

>High quality design:

As First impression is the last impression, the first and main thing that a potential customer sees in premium WordPress theme is its design. A good theme design can grab the customers' attention at one glance therefore, the designer must understand their customers needs and requirements to design exactly what they desire.
Designing a premium themes for the potential customers is different from designing for a certain client. As developers don't know about their clients, they have to guess what the target clients might want in the theme. So to make a good premium theme try to focus on the general functions that will cater your customers' needs. The themes must be beautiful and versatile so that it can be used by several kind of businesses.

>Widget ready:

Whether your WordPress themes is premium or not, but nowadays every theme is designed with widget-ready. Widgetizing your WordPress theme is a very easy task but keep in mind the most ideal position to place widgets in your themes is in the footer or sidebar.


Internet is a global platform that connects people from the various nukes and corners of the world. If the website doesn't have a translation widget one might loose the international clients for their websites. Therefore, The premium WordPress theme-buyers strongly prefer translation tools and plugins in themes. So better add these features in your WordPress themes to improve the sales of your themes.

>Use Hit and Trial method by Providing free themes:

This is trial and error method specially for the beginners, start creating some themes and sell them for free. By using this method one can see whether the theme has the potential to become popular or not and is their any scope of improvement in the theme. For the professional theme-makers this is a good way to improve your brand name and market the other themes.


The competition in WordPress theme-market is quite stiff but your themes can still gain huge profits if they are unique and premium. The above mentioned pointers can surely give you a roadmap to become a professional in theme-market.

Author's Bio: 

This article is contributed by WPCanvas, a specialist in Wordpress theme development having a talented team of WordPress developers. One can also hire Wordpress programmers for their wordpress development needs at an affordable price.