With ‘work from home’ gaining worldwide popularity, office dressing has transitioned into more casual styles hailing a new category of ‘homewear’/loungewear. The rise of zoom meetings has resulted in tops outperforming bottoms categories Y-o-Y on a global scale. The closure of gyms and
parks has given rise to at-home virtual workouts which has resulted in a spike in demand for the activewear category, and with majority of countries around the world requiring people to cover their faces while out in public spaces, face masks have become the Holy Grail to help brands stay afloat.

Apparel Resources analyses how COVID-19 has forced the retail calendar to change, the product categories to pay attention to, where consumer spending currently lies, and the direction it will take post-pandemic.

The popularity of homewear/loungewear is far from over. As many companies plan to make WFH compulsory for several days a week, comfortable fabrics and casualwear will be in demand even in the post-pandemic phase. Additionally, rising levels of unemployment will see a huge number of consumers spending more time indoors, further fuelling this trend.

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Author's Bio: 

Apparel Resources is a platform that brings together the two different worlds of sellers and buyers by creating a unique base along with providing the real time information, insights, in-depth information and happenings of the apparel, textile and fashion industry. The news that matters is collected through real time tracking, reliable resources and extensive research. Each and every article, news piece or a story for that matter is an analysis of apparel, textile and fashion industry covering the industry stalwarts, their opinion that matters apart from other things.