Fashion Communication- Know it All !

In this era of globalization, several luxury fashion brands have sprouted in the Indian retail market, making it imperative for brands to create a unique identity for themselves. This ever-growing demand in the industry has created a huge demand for fashion communication professionals. So, before enrolling in any designing colleges in Pune or other parts of the country, let's see what fashion communication exactly is.

Fashion communication is a specialized field of fashion studies that helps students acquire communication skills related to the fashion and lifestyle industry. These skills, in return, make it feasible for brands to establish an impactful identity by communicating their products through thoughtful strategizing. One of the newest and most exciting avenues in the fashion industry, fashion communication requires students to excel not only in conventional design skills but also explore human-centered ideas and system design methods.

Scope-

Fashion communication offers an array of opportunities in diverse fields of marketing, journalism, public relations, advertising, etc. Students in this field study an extensive curriculum that includes technical drawing, basics of designing, principles of marketing, fashion styling, fashion journalism, and portfolio development. From applying critical decision-making tools to practically solving issues associated with the fashion business, students master the skills needed for a successful career.

With an infinite scope for fashion communication graduates to expand their horizons, let's look at some of the exciting career opportunities that this field offers-

●Graphic Designer
●Visual Merchandiser
●Retail Space Designer
●Fashion Stylist
●Fashion Photographer
●Public Relations Manager
●Fashion Journalist
●Art Director
●Brand Manager
●UI/UX Designer

This domain is best suited for those who want to pursue a career in the fashion industry but are more focused on making trends rather than following the existing ideas. You will be required to be brimming with creativity and have a great sense of fashion with a desire to create a compelling and unique identity for the brands. This industry demands fashion enthusiasts who are well-versed with the paradigms of the fashion business. If you are inclined towards research and are capable of multitasking with maximum productivity, fashion communication might be the best career option for you.

As a fashion communication graduate, you will be able to express distinctive and creative unique ideas for the future of fashion since you will be equipped with the relevant skills to visualize the ambitions of the fashion industry. With the increasing importance of digital media and the online presence of brands, a career in fashion communication calls for professionals who can creatively respond to the contemporary and cultural issues influencing the industry. So if you are someone who can strategically manage the brand image through both traditional and innovative processes, you can pursue a bachelor's course from any of the fashion communication colleges in India.