Facebook Re-Introduced Events App As “Facebook Local”
Facebook’s Year Old Events app has not turned into the Google Calendar competition it had been primed to become. So the social media is relaunching it and redirecting its purpose in local research programs such as Yelp and Foursquare.

On 10th November, Facebook debuted Facebook Local, a renovated version of its event app that intends to help individuals locate nearby things to do and places to go and create Facebook more of a participant in local search.

Through Facebook Local – that can be found on iOS and android – Individuals can search for areas, such as gyms and restaurants, in addition to events, like music festivals and art festivals. It takes individuals to log in using their Facebook accounts, the app can factor in the areas where an individual’s friends have enjoyed on Facebook as well as the events they’ve RSVPed to attend via the social network.

People can look for Places and Events by category or name, or they can navigate through Facebook’s listings. The program organizes events and places into classes, such as meals, beverages, games and fitness, movie, music, faith, and health. Folks may sort the results by relevance, fame, space, and evaluation. They’re also able to pick out areas that their Facebook friends have enjoyed and determine which places are available for a particular day Selecting a place will reveal its hours, address, reviews, and ratings, favourite keywords people use when speaking about it on Facebook and images of it posted to Facebook in addition to links to call it and receive instructions via a third party maps program, check out its Facebook Page or check its website.

When people download the application, they need to log in using their Facebook accounts, and that’s how Local can reveal which of their friends have liked a given place. They’re also requested to allow Facebook monitor their location or they’re able to decide on a town as their favorite place for recommendations.

Although a local search application, Facebook Local includes many vestiges of its former self. Its maps tab defaults to record nearby occasions, though people are able to alter the search query to different categories, like restaurants.

Moreover, the app’s home tab is topped with a search bar and links to navigate places by the group. Forthcoming events are broken down into three segments. “For You” lists events which are trending nearby, in addition to events that Facebook friends have RSVPed to via Facebook. “Events” lists local events sorted daily in chronological order. Along with “Guides” categorizes events by interest, like culture and arts, causes and fundraisers, music and games.

While it is uncertain how local will immediately contribute to the company’s business, its own indirect advantage is much clearer.

Whether or not people choose to let the App monitor their place, they need to decide on a place when browsing or searching through it, which may help Facebook judge people’s interests in that region. Selecting particular places further suggests interest, particularly if people choose to call a restaurant or receive directions to a shop through the program.

Author's Bio: 

Ricky Makan is a founder of Absoltz Internet Marketing SEO Agency in Sydney Australia, with over 10 years online experience. He has helped businesses of all sizes increase the return on investment from their online marketing spend.