As businesses increase their use of social media to attract new customers to their products and services, Facebook can be a valuable tool for attracting your ideal client.

According to HubSpot Blog
“Facebook has over 200 million active users and that number continues to grow steadily. It is the third most trafficked website in the world (behind Google and Yahoo) and the most trafficked social media site in the world. As early as July 2007, Facebook started calling itself one of the top people/social search engines on the web, though some disagree.”

Don't make these Facebook faux-pas — they might cost you a great opportunity.

Introductions: When joining any online groups or attending networking events, make sure to introduce yourself to the host of the event. It is proper to let the host know that you are appreciative of them taking the time to put this event together. You will put yourself in a higher category than those who just attend and lurk in the corners.

Speak to everyone: While it is natural to want to make your presence known to the movers and shakers in the room, it is also good to speak and mingle with the average “Joe/Jane” in the room, you never know who knows whom. But most importantly, it is just common courtesy to speak to everybody.

Share but don’t Sell: Relax. When people can see that they can relate to you, oftentimes it will lead to a conversation about what you do. Be sure to also add value to your networks. Answer questions; leave encouraging comments- anything to build up others is a plus. Be genuine.

Be nice: This may seem like a given, but you would be surprised how many people check their manners at the door, especially online. Remember to say “please” and “thank you.” First impressions are lasting impressions.
Give before you take: Share useful articles and links to presentation and valuable resources that interest customers and prospects on your wall, to establish credibility.

Follow up: Be sure to make some kind of contact with the persons you’ve met at the event. Politely remind them how you met, comment on what you enjoyed about the interaction and see how you can be of help to them in the future. Also, if someone has made a comment about a blog, post or tweet you sent out, be sure to acknowledge them. You are letting them know that you are paying attention and you care about what they have to say.

Respect others: The best way to do this is to treat others as you would want to be treated.