• To ensure that your B2B buyers may access products and prices that are appropriate for them, build a VAR eCommerce store which is account-based stores also let you customize product catalogs, prices, approval workflows, buying limitations, etc. All this can be done with an eCommerce store platform.

  • By establishing purchasing restrictions, approval processes, budgets, and other controls for their purchasing department, B2B customers can also establish stringent spending control policies.

  • The conversion of currencies, taxes and shipping costs will be carried out automatically if you service various geographies.

  • B2B clients can access your VAR eCommerce store by logging into their accounts, choosing the products they desire, and submitting a "request for quote" (RFQ).

  • By requesting their email addresses when they sign up for an account on your VAR eCommerce store solution, you can collect this information and utilize it to contact the users in the future to further enhance their experience as a customer.

Advanced search and filtering capabilities

The usability and quality of the purchasing experience are both greatly improved by an immediate search option. In eCommerce stores, customers often become dissatisfied and leave when it is difficult to find the things they are looking for. Recall quick gratification?

The ability to swiftly and easily find the things they're seeking is made possible by sophisticated product search and filtering options. With the aid of filters, customers may focus on the items they are most interested in while ignoring pages and items that are of no interest to them.

Upsell and cross-sell features

Along with identifying upsell and cross-sell features, the configuration engine makes informed product recommendations that boost online sales.

On Amazon and other B2C eCommerce websites, have you noticed the "Shoppers also bought" or "Related Item" tabs? Upselling and cross-selling are tried-and-true sales tactics to raise the average order value.

Additionally, it shows clients that you understand their needs. Customers prefer to spend more time on your eCommerce site and scroll down to see your product offers as a result of the improved shopping experience.

Let's pretend you sell laptops as an illustration. One consumer puts a laptop into their shopping cart. It displays product recommendations such as a mouse, headphones, cleaning supplies, or laptop bags in a section that says "you might also like."

You may increase sales and offer a more individualized shopping experience by using upsell and cross-sell options. To create better experiences for your VAR eCommerce store's customers, you will gather more information about customer preferences and buying habits as more people visit it. Hence online store creation is something which you will never regret.

Author's Bio: 

Arnaldo is an American writer for various digital news publications. After being in the eCommerce industry for more than 15 years, Arnaldo has a good understanding of what it takes to make an eCommerce business successful. He also likes to cover newsworthy events related to business management software, customer relationship management (CRM), and Quoting software