If you’re new to the wonderful world of web business, or haven't yet developed a email marketing strategy, it may help to explain that email marketing is using email to distribute your marketing messages. An autoresponder is a software or service that allows you to automate most, if not all of that process.

There are many reasons to take advantage of autoresponders, following are the basics:

• Turn anonymous website visitors into subscribers
• Build relationships with your subscribers
• Promote your products or services to targeted subscribers

In fact there are many more ways an effective autoresponder can prove invaluable to your business other than simply responding to your email.

Possibly you’d like to offer new subscribers a special bonus of some kind, such as advice or relevant articles. A popular and especially effective way to monetize your website is to offer a subscription based newsletter or email courses. All of this can be handled quickly and efficiently by an autoresponder freeing your time to focus on growing your business.

To make the most of the additional exposure you’ll enjoy with your autoresponder messages you’ll want to attach a professional looking signature. Signatures in this case are much like business cards. You can include your name, company, all your contact numbers and addresses, as well as a brief message. This works as a repeated reminder of your business identity every time a customer sees it. The more they look at your signature, the more likely your company will spring to mind when your particular service or product is needed.

While it is tempting to opt for one of the many “free” services, especially when you’re first starting out with a new business, keep in mind that the smaller you are now the more important it is for you to present the most professional image possible to each and every customer. A professional communications service won’t just respond to emails for you, they will provide you with critical statistics and usage reports. Following are just a few of the services available.

• Quickstats for Email Newsletters
• Create custom forms in minutes
• Publish full posts in blog broadcasts
• Track downloads with email analytics
• Post email newsletters to your Facebook fan page
• Tips on creating a second wave of sales
• Tips on how to communicate your message to customers

Autoresponders are an effective and powerful communication tool, allowing you to make contact with thousands of potential customers.

To learn more about autoresponders and take advantage of a full one month trial offer from one of the highest rated autoresponder services, please take a few minutes to see "What's New" at http://www.inspiredgiftgiving.com

Author's Bio: 

Marquita lives in Maui, Hawaii and her professional background includes a successful 20 year sales and marketing career as a "road warrior" traveling the world promoting the Hawaii, followed by seven years as award winning coach working with new entrepreneurs building a home based businesses. Currently she is indulging her passion for writing by growing a lifestyle blog and writing a book, while continuing to provide training and support to new entrepreneurs.