To drive potential customers towards a brand that operates electronically is what Ecommerce marketing refers to. With an eye-popping, brain-boggling figure of 3.5 Trillion sales worldwide, ecommerce is on a constant high every year. With every other store operating online, it’s not a game of handful of brands anymore. The world has squeezed and for marketing your product the sky's the limit. Brands and companies have to reach out to their audiences in unique ways, going an extra mile is the only way to go forward. If your products, branding and marketing strategies are advancing with the times then only your brand can be successful in converting the visitor into a buyer into a brand advocator or evangelists.
“If you have built it, they will come.” This is an exceptional quote but not for the Ecommerce brands. If you have set up an online store, it’s up and running 24/7, the website is feature-rich, user friendly and modern doesn’t conclude in vast sales, unfortunately. Ecommerce isn’t a passive game, only active participation can be fruitful. Even with everything done professionally the website will have a big void between the sales and customers. Ecommerce SEO specialists can’t emphasize enough on the fact that to have a significant rise in the scale of the sales and to accomplish revenue goals, a well- structured marketing strategy should be placed. It should evolve with time and competition.
The time to get complacent with your efforts is long gone. Constant striving is the only way a brand can stay relevant with the masses. Without the knowledge and access to the new strategies and methodologies, changes are slim to none to conquer the marketing goals. When your brand is on the right track with their Ecommerce marketing, the brand's entrance will be attention grabbing and the products will be highly anticipated.
Ecommerce marketing is ever evolving and progressing, there are many channels that can help your products get worldwide audience. Choose them wisely; don’t go berserk by going for all of them. Seek professional help and guidance according to your brand, products, location and completion. Make sure to keep in check your return of investment. Marketing has many sub-divisions that can be used in different capacities. Blogging, Youtube videos, articles, appearing in search engines, Facebook and Instagram pages, twitter accounts, Email marketing, Influencer marketing and Affiliate marketing have all worked wonders for many brands. An Ecommerce SEO specialist can have a proper insight about how these things work; seek recommendations and guidance for a natural traffic.
Ecommerce Marketing Strategies 2020
With markets flooded with products from retailers like Amazon and Walmart, it’s tough to breach the market and carve a niche for your brand. Thankfully it is not hopeless and unattainable. With the below marketing strategies you can struck the right cod; that is the right customer on the right device at the right time.
- Google shopping
The most popular strategy that is rewarding as well is Google shopping. A prospect scours the search engines, clicks on the item and is directly escorted to the seller’s website. As the images and prices are already up on the engine, genuinely interested customers land up on the website, resulting in sales. Google showcase shopping ads are a more economical version of the former, where the users search in a generic way and a brand is introduced to them subtly. This will not ensure sales but brand familiarization and connection with the audience is definite.
- Active Social Media accounts
If consumers have landed to the end of the funnel, before sealing the deal they want to double check if the brand, by the number of followers or likes on their pages. So it’s almost mandatory in today’s day and age to have active Social Media accounts managed by professionals. Don’t land up on every network available, just stick to the basics: Facebook, Instagram and twitter.
Hiring a professional is imperative for giving out the impression of a high quality brand. Starting from the logo to show you are trustworthy and specialized. Regular posting on all accounts will give out the image of an up and running business.
- Optimizing voice search
The biggest trend of 2020 in Ecommerce marketing is voice searching. Brands that have optimized their contents for voice searching will attract more organic traffic from search engines. The keywords used for voice searches differ from those used in typed searches. Voice searches are more conversational like fragment or question. Long keywords are more congruent and cohesive when naturallyspeaking comes into play.
- Flash sales throughout the year
Sales on Black Fridays, Thanksgiving, Christmas are part of a mundane marketing strategy. If you want to reel in customers and make them regulars give them flash sales often. Make use of days like Mother’s day, Father’s day, 4th of July etc and give promo codes and 2-day sales to boost interest.
- QR codes and Instagram filters
The most unique and not-that-explored strategy of 2020, that only a few brands have given a shot is by social media filters. Consumers can have an exclusive virtual experience of the product by trying specially designed filters. Kylie Cosmetics is a brand that started out on social media and made remarkable sales, and has filters that let users try out her new lip shades by filters. QR codes are an amazing way to rope in clients by giving discounts on these codes.
- Site speed is vital
Your website must be operating on top speed, there’s nothing more frustrating than a slow website. Google ranks sites with higher speed on top searches. Site visibility will automatically increase click-through rates. Searches show that many potential customers abandoned the site after clicking on the first page due to the slow loading speeding of the products.
The best way to find out what works for your business is to try and test different combinations of strategies. Ecommerce marketing adds value to your brand and prospective clientele that may or may not know about your products and services.
Linda is a self-proclaimed content writer, who puts her skills at good use always trying to show her thoughts through her writings. Written many articles on every niche and achieved great knowledge through the years.