‘Chatbots are the future.’ How many times have you heard this phrase and wondered why do marketing experts keep saying it?

First of all, it’s essential to know that chatbots have already become a significant trend in the Digital Marketing industry. Every marketer these days is exploring and planning to integrate Chatbots on all their platforms and websites.

According to research, messaging apps have five billion monthly active users. People are using it more than social media networks. It is one of the fastest-growing tools in the digital space, making it very important to gain comprehensive knowledge of it.

So, what is a Chabot? A chatbot is a computer program that automates conversation with a human feel in text or speech using Artificial Intelligence.

Artificial Intelligence enables chatbots to deliver personalize responses and improve interactions. It also helps chatbots comprehend and fulfil complex requests.
Marketing experts have realized that there is a shift in consumer behaviour. People’s attention span has become very low, and there are too many marketers fighting for that little attention. Customers spend a lot of time on Social media networks scrolling down through massive amounts of content. Emails, on the other hand, are cluttered with spam. Internet, where users spend most of their time, is full of blogs and websites.

Brands and Marketers should look to provide real value in the places where customers spend time.

Here are five benefits of chatbots in digital marketing-
1) Better Service Experience
One of the significant benefits of chatbots is that it reduces customer wait time. It chats with people in real-time. It is quick to respond and answers all the queries they have.

A chatbot is available 24*7 to entertain all the customers/potential customers. A company doesn’t need to have a live representative to look after all the messages coming in.

Chatbots reduce the cost of human resources required for replying to the messages in the inbox. It is programmed to give a range of answers and options to the messages received.
2) After-Sale Communication.

Apart from customer management, chatbots can be used in outbound marketing as well.

It can send automated follow-up messages to nurture leads and convert them. Nurturing leads is an integral part of digital marketing.

Feedbacks are crucial for brands to improve and evolve continually. Chatbots can send automated feedback forms to customers after they have made a purchase.

3) Powerful Brand Expression
Chatbots empower brands to distribute content that aligns with their values. The content a brand shares reflects their values, through which they develop brand personality, positioning, and loyalty.

It helps them form a connection with the customers. By humanizing the chat, brands can create a real relationship with their followers.

It can assist in monitoring customer engagement levels, brand mentions, and conversions.

It can also assist in promoting the brand through offers and discount codes.

4) Data Research
Chatbots can be programmed to collect data and present it in a structured and organized way. The collected data can give you an idea of the mindset and buying patterns of the customers.

Further, Companies can use the data to plan their digital marketing strategy because it gives them a better understanding of customer behaviour and market trends. It cuts the cost of hiring people to collect and analyze data.

5) Social Media Marketing
Chatbots can be integrated with companies’ social media accounts to address the inquiries and queries received on the platforms. It can also generate leads, which is a significant issue for most start-ups.
Chatbots are user-friendly tools that can literally turn around fortunes for any struggling business and boost already successful companies.

Before signing off; here are some top chatbots available on the net-
1. SurveySparrow Chatbots
2. Microsoft Bot Framework (Azure Bot)
3. Acquire
4. ChatterOn.io
5. MobileMonkey
6. Aivo
7. Botsify
8. Amazon Lex
9. Chatfuel
10. Manychat

Author's Bio: 

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