Have you ever noticed that there are certain couples in your life that you love being around, and others that you dread or avoid? How do you think others experience your relationship? Do they want to be around you and your partner? Or, do you find that you each get invites to go solo? Is your Couple Brand™ what you want it to be? Does your Couple Brand™ need upgrading?

Your couple brand is the flavor of your relationship. It’s also how your relationship comes across to others, and how others think of you as a couple.

If your relationship were to be described by your friends and families, what would they say about it? Do you think this captures the essence of it? Do you feel it’s reflective of how you experience your relationship? What is congruent and what isn’t?

And, let’s say that they got it right on the button and that you agree with what they see. Is what’s captured the relationship you want to have? Is this your Best Relationship?

If you were to choose the couple brand from scratch, what would you want it to be? What kind of relationship flavor do you want? What does the relationship you desire, your Best Relationship, look and feel like?

Here are some Couple Brand™ characteristics:
Bullet list
Train Wreck
Lots of fighting
Ships passing in the night
Parallel lives
Single parenting
Dual careers
Power couple
Strong partnership
Service oriented
Growth oriented
Wellness oriented
Role model

What is the current relationship flavor you have created? Are you satisfied with it? Would you change or expand it? To what? Choose a flavor form the list or choose your own! What kind of Couple Brand™ do you want to have? Who do you want to be as a couple?

Upgrade your Couple Brand™

Just as with any branding, first you have to connect to or identify what you stand for, the values you embrace and how you express those values. What is the purpose, mission and vision, what’s unique and sets you apart, how you want to be known, how you embody and live by your beliefs, how you show up authentically, how you represent, how you embrace who you are becoming…

This is a tall order. Usually, the partners don’t even know the answer to the above for themselves and are not in touch with their own Personal Brand. They live their lives by default and cocreate a relationship dynamic, relationship flavor and couple brand by default as well…

So, first explore and develop these aspects personally and make sure your own personal brand is up to par… Make it your business to own yourself more every day and embrace your brilliance more and more each day.

Then integrate your individual brands to develop a joint version… This is where things get interesting.

You might each have amazing personal brands but might find a lot of disconnects and differences to develop a cohesive joint brand. Therein lies the challenge… This is part of your relationship work and development…

Hey, you might say, Why do I even need a couple brand? You don’t need one but note that you are creating one whether you know it or not. So why not create one that you can be proud of? That serves as a role model to your children, and/or others? Why not create an amazing legacy? Why not use your relationship to fully embrace your human experience…?

As you each become more known and more accepted by each other, you’ll create more connection, intimacy and flow… This in and of itself starts expanding and aligning your Couple Brand™… See what emerges and name it. This is not static so don’t worry about being accurate or precise in your naming.

Your brand is always evolving… Just be intentional about it…

And note that what you do with the differences is what matters in the end. For you will have plenty… This is what makes you unique.

How you make it work for you, how you get creative, proactive and progressive and create your own relationship flavor is in the end your Couple Brand™. Make it a good one!

ASSIGNMENT: Focusing on developing your Couple Brand™ will not only Align you to You, but also assist you more easily implement a Relationship Enrichment Lifestyle…

In other words, it’ll help you more easily create the relationship you desire – your radiant and successful relationship.

Indent next 3 paragraphs :
First, play with your Personal Branding. The more you own yourself the easier and more satisfying the relationship becomes…
Bullet list next two items within this paragraph like this:
 If you are a Member watch this Deep Dive on our Member Center and complete the related exercises in the handout: Plan Your Best Year Yet, New Beginning or Reset
 Otherwise, develop your Personal Prime Directive™ with the resources on this post.

Then, play with your Couple Branding. Identify what characteristics are part of your current brand that you want to change and what your ultimate Couple Brand™ would be. And, take an action toward those changes and additions.

Finally, add a Connection Habit™ to lubricate the way as you expand your repertoire and your flavor…

As Valentine’s Day is upon us, now is the perfect time to be intentional about upgrading your relationship. Embrace a relationship enrichment lifestyle. Embrace creating your Best Relationship ever.

Happy Branding!

Author's Bio: 

Emma K. Viglucci, LMFT has been in the mental health field in varying capacities for the past 20+ years. She is the Founder and Director of MetroRelationship.com a psychotherapy and coaching practice specializing in working with busy professional and entrepreneurial couples who are struggling getting on the same page and feeling connected.