Very early on, as a busy mommy with two toddlers, I learned that all of my business promotion activities—the marketing; lead generation; getting a book out there; nowadays, podcasts—would be disheartening, expensive and time consuming if I didn’t have a sales conversion machine in place.

By that I mean, a streamlined, super-efficient business model for turning that time, effort and expense into sales—without being salesy.

The sales conversion machine that I’ve developed and teach is our “7-Figure ‘Love Your Life’ Blueprint.” Using this model, over the past several years, my company has helped thousands of entrepreneurs around the world use our work to make a difference and a great living, plus we’ve made millions doing it!

At the heart of our model is the Irresistible Offer™, and all of your business activities are reverse engineered to point to it. (As a reminder, your offer is the transformation or outcome that you uniquely provide combined with how you provide that outcome. And then you make that offer irresistible to your ideal clients in such a way that they actually thank you for it, versus feeling sold to or that you’re pushy or desperate.)

What’s Your Blueprint?

In our sales conversion machine, speaking is the #1 way that we lead to our Irresistible Offer. I use my Signature Talk™ at live events, of course, but also on teleseminars, webinars, videos, podcasts, and even in interviews. I can take elements from my Signature Talk and apply it to any format, and since it's already pointed toward the Irresistible Offer, no matter what I’m doing, I’m attracting my ideal clients and making sales. The other two aspects of our sales conversion machine are high-ticket one-on-one selling and online promotion and delivery.

The bottom line is, if you don’t have a way to convert sales in any situation, you’re spending lots of money and time doing activities related to collecting leads and attracting potential clients, but you’re not converting them into paying clients, and you never get to make the real difference for them that you know is yours to make.
Your sales conversion machine is what makes all of your hard work finally pay!

So here are five questions to help you determine how well your sales conversion machine is working:

1. How are you currently attracting your Ideal Clients?

2. How confident are you in your ability to communicate your value to your Ideal Clients?

3. How do you attempt to enroll your Ideal Clients? What is your Irresistible Offer?

4. Do you have a high-end offer? If so, what is your process for moving your clients toward it? (teleseminars, live events, one-on-one strategy sessions, etc.)

5. In terms of your dedication, time, and resources, how committed are you to achieving your goals?

If you’ve discovered that your sales conversion machine needs a tune-up or even a major overhaul, help is available. For the first time ever, I’ll be walking you through the exact steps to put it all in place on my brand-new webinar training. Join me on Tuesday, January 19, 1 p.m. Pacific/4 p.m. Eastern for my complimentary webinar “Finally, Make It All Pay: 5 Secrets to Creating Your 6-Figure Sales Conversion Machine.”

Author's Bio: 

Recently honored as one of America's Top Women Mentoring Leaders by WoW Magazine, and recipient of the coveted eWomen Network Foundation Champion award for her generous fundraising, Lisa Sasevich, "The Queen of Sales Conversion," teaches experts who are making a difference how to get their message out and enjoy massive results, without being "salesy."

If you found today’s issue helpful, you’ll love Lisa's flagship product The Invisible Close where she reveals 97 secrets to influence sales using irresistible offers, get results without being "salesy" and maximize profits with no marketing budget!

Recognized as a sales expert by Success Magazine, and highlighted as one of the fastest growing independently owned private companies by Inc. Magazine for two years in a row, Lisa delivers high-impact sales-closing strategies for turbo-charging entrepreneurs and small business owners to achieve great profits.

According to best-selling author Brian Tracy, "Lisa Sasevich is one of the greatest discoveries in America today!"

Kym and Sandra Yancey of eWomen Network say that "without question she is brilliant at teaching others how to leverage their unique gifts and qualities and convert them into a financial windfall. She is one authentic, heart-centered expert that delivers in spades!"

Robert Allen, author of multiple New York Times Best Sellers says, "I added a zero to my income today just by watching her. Lisa Sasevich. Watch that name and whatever you do, be part of what she's doing. You're going to love it."

After 25 years of winning Top Sales Awards and training senior executives at companies like Pfizer and Hewlett-Packard, Lisa left corporate America and put her skills to the test as an entrepreneur.

And in just a few short years, Lisa created a multi-million dollar home-based business with two toddlers in tow. Lisa is the undisputed expert on how to make BIG money doing what you love!

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