Corporate promotional products are an essential aspect of any good marketing campaign. Having promotional items can give a business large scale long term exposure that's far more cost effective than other methods of marketing.

Target Audience: Assessing the target audience is probably the most important aspect of successful marketing. The target audience will often be the deciding factor for businesses as to the kind of promotional product to select. This is the first step towards long term exposure. For example, when dealing with a business that's targets children, soft toys, masks, bags, glow stickers make good promotional products.

Timing: Timing can make or break any marketing campaign. Seasonal promotional products can be very effective, especially if it's short term repeated exposure that is sought. It can be a good idea to work around seasonal variations when deciding what gift to give clients. For example, a promotional beanie would be a more suitable promotional tool during the winter months; whilst a baseball cap would be more suited to the summer.

Interesting Product: Corporate promotional products allow businesses to be very creative when it comes to marketing, and the more unique the product is the more it will be remembered. There are certain products out there that most businesses will almost always use, such as pens, magnets and hats; however business owners should always be striving to think outside of the box when it comes to their marketing efforts. If it can be made, it can be customized. Remember the Tazo campaign by Frito-Lays?

Usefulness: Even though unique products will stay in the mind of the client for much longer than something boring it must still have some kind of function that makes it practical. There's a reason why pens and magnets are so popular and effective when it comes to marketing. Magnets can be used to attach documents to fridges, whilst pens get used for writing. These are very practical items that get used frequently, meaning they give regular exposure to the businesses that have their logo printed on them.

List of Instructions: It's always a good idea to make sure that the promotional tool has a clear list of instructions so that clients will actually know how to use the product. This is an essential aspect of ensuring that the item in question gets used. The list of instructions.

Packaging: Packaging is one of the most important aspects of marketing. When it comes to business, image is everything. It's always important that business owners make sure that they place a great deal of attention on their packaging efforts. This will ensure that their promotional item is eye catching and will give off a sense of professionalism.

Having corporate promotional products can help businesses achieve excellent long term results. Studies have shown that 80% of people who have received a promotional product within the last six months will be able to recite the name of the company. Other studies have shown that there have been dramatic increases in revenue after using a promotional product marketing campaign, sometimes up to 50%.

Author's Bio: 

Carl Grothaus is the owner of Corporate Image Builders which is a branding advertising agency involved in helping business owners and managers effectively face the challenge of brand marketing faced by them in the unpredictable business conditions prevalent today.