What is digital printing?

Digital printing is the process of printing digital-based images directly onto a variety of media substrates. There is no need for a printing plate, unlike with offset printing. Digital files such as PDFs or desktop publishing files can be sent directly to the digital printing press to print on paper, photo paper, canvas, fabric, synthetics, cardstock and other substrates.

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Digital printing vs. offset printing

Digital printing differs from traditional, analog printing methods--such as offset printing--because digital printing machines do not require printing plates. Instead of using metal plates to transfer an image, digital printing presses print the image directly onto the media substrate. Digital production print technology is evolving quickly, and digital printing output quality is improving continuously.

These advancements are delivering print quality that mimics offset. Digital printing enables additional advantages, including: personalized, variable data printing (VDP) print-on-demand cost-effective short runs fast turnarounds Learn about “Inkjet Print Quality Like Offset” › Watch a video about how High Fusion Ink is changing production inkjet printing › View a High Fusion Ink brochure (PDF, 668 KB)

What is a digital printer? There are many types of digital printing machines, including production printing presses such as sheet-fed production printers, cut-sheet digital presses, production inkjet printers and continuous feed printers. Some recognizable brand names of Xerox digital printers include Xerox Color, iGen, Versant, Nuvera and D Series production printers and digital presses, as well as Xerox Brenva, CiPress, Rialto, Trivor and Impika production inkjet and continuous feed printers.

Check out the Xerox Product Explorer › Read the Inkjet Opportunity whitepaper (PDF, 850 KB) Types of digital print media Digital printing machines can print on everything from thick cardstock, heavyweight papers and folding cartons to fabric, plastics and synthetic substrates. T-shirt printing is a very popular digital printing application, and some digital printers can print on other fabrics besides T-shirts, including linen and polyester. Digital printing inks Digital printing inks include cyan, magenta, yellow and black (CMYK) toner and ink, as well as extended color gamut inks such as orange, blue and green as well as specialty dry inks for metallic, white or clear effects.

Digital printing advantages and disadvantages Digital printing technology excels at producing on demand and short print runs quickly and cost-effectively. Digital printing is also an ideal platform for personalization. If you want to easily modify images and messages using variable data printing (VDP), then digital printing is the only way to go. With advancements in print quality and speed, digital printing’s previous disadvantages are quickly disappearing, and digital printing machines are closing the gap on offset output. See a SlideShare on XMPie personalization › Watch a video about effective, personalized messages ›

One of the main advantages digital printing has over traditional offset printing is its ability to produce short production runs for less cost. Digital press runs of around 1,000 pieces or less are generally more cost effective than similar offset runs because there is no expense associated with the creation of printing plates. Also, the prep time for a digital press is minimal which reduces set-up costs and allows for faster turnaround times.

Do you Need a print audit Do you Need a print audit Most of us hear the words “audit” and conjure up unpleasant images of the IRS. Fortunately, a print audit is nothing like that. A print audit is a valuable tool for understanding all the print purchasing that your company does each year. That’s essential for building and implementing a method that will streamline your print ordering going forward. At DPI Printing, we want to help you maximize your time and money by making your print ordering process more efficient and keeping costs down. There are 3 main reasons print purchasing tends to spin out of control. Multiple people purchase printing in most companies, so the total amount of money spent often goes unnoticed. Employees tend to purchase printing on a random, as needed, or emergency basis which furthers the misperception that not much is being spent, because each individual print job may not be that expensive. Many companies utilize multiple print providers, which spreads out the amount they spend on printing. It is too easy for the total amount spent on printing to slip under the radar. Only by a taking a total view of all print related projects can you know if waste is occurring in your print purchasing. Organizing a print audit may appear to be a daunting task, but it’s really not. Utilizing a step by step checklist method and our Print Audit Form you can organize the information you need in a short amount of time. Our clients tell us it’s easier than they thought, and more often than not, they’re quite surprised by the volume of printing they’re doing. They’re also pleased to learn of the cost effective methods available to help save large sums of money on their printing budget. These savings go straight to the bottom line and that’s a big win for your company.

Author's Bio: 

Matt Wilson is a Motivational Speaker, Author, Technology Enthusiast and a proud father