As the name suggests, Digital Marketing is the process of putting marketing efforts through digital tools like emails, search engines, social media, website, etc. to connect with the existing customer base, create awareness in prospective customers, create/enhance your brand recall value or simply promote your product/service.
The number of people that use internet is huge and it is constantly increasing. With the advent of digitization conventional marketing tools have taken a back seat while digital marketing is expanding exponentially.
Types of Digital Marketing
With an increasingly dynamic audience, digital marketing is further divided into different types to cater to different user patterns. A few popular types of digital marketing are email marketing, social media marketing, content marketing, Search Engine Optimization (SE0), Search Engine Marketing (SEM), pay per click advertising, pay per impression, pay per action, etc.
Digital marketing tools are being innovated every now and then to cater to the fast-evolving digital audience.
Career in Digital Marketing
It is estimated that there will be more than 20 lac jobs for digital marketeers by 2020 but because this industry is comparatively new there’s a huge gap in the demand and supply of skilled professionals. This has also led to increase in the pay scale.
Currently, Digital Marketing is considered one of the hottest career profiles in the market.
Ways to pursue Digital Marketing
Since the world is going digital you have options for online programs in Digital Marketing. If you are the old school kind, then you can pursue a Digital Marketing Master Program as per your convenience. EduPristine is a renowned and reliable name when it comes to digital marketing courses in Bangalore, Delhi, Mumbai, Pune, Chennai & Hyderabad. You can check out their website to know more about the digital marketing courses in Bangalore.

Author's Bio: 

Digital marketing is termed as an approach, a strategy, a branding or marketing exercise using digital channels. Digital Marketing Course in Bangalore is for professionals and graduates which will not only help them to understand the different aspects of digital marketing but will also provide practical experience and certification.