Compared with traditional business, online business is just a selling mode, which can not change traditional business completely or ruin or replace traditional business.

Compared with traditional business, online business can not separate from logistic services as all the products must be delivered to the customers. Sometimes, the delivery cost and product cost total is still lower than those products sold at real stores.

For online business, brand, fame, reputation and credit are all very important for the seller to lure more customers or netizens to visit the shopping website.

Some companies have started the online business. But we can see that many companies established their own websites and they can not do successful online marketing to lure more customers to visit their websites. The have to spend a lot of time on updating new products and services to attract more customers.

Some companies will establish a good image online, so the consumers will visit the website due to the good company image or reputation.

Online marketing can be done by emails to send some notice or sale promotion news, or tailor made messages for certain customers, creating discussion groups to exchange ideas with other potential customers online. Online marketing could also adopt e-medias or BBS in different cities.

IBUonline is a B2B portal and IBUonline has integrated traditional services with the e-business services in order to provide more and better services for those companies who conduct foreign trade business online.

Author's Bio: 

IBU is more than an international business platform; we not only connect global buyers and suppliers, but also participate in the whole process of international trade, provide a series of practical services (off the platform) to greatly enhance the efficiency of global trade.