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In a world with a behemoth amount of competition across every field, making an impression is the main objective of any business when it comes to generating leads or interacting with investors. Confirming to the external parties that your business is competent in its operations, offers valuable services or products, and is unique in the domain, is the primary way to ensure that the business stays in the limelight and ahead of the competition. This is the most seamless way of ensuring that your business gains investors, forges strong relationships with the domain experts, and acquires high-end clients.

But what does it take for a business to create that impression? Is it the emails, the language, the brand image, the way your staff dresses, or even something as familiar as general awareness?

Here are some of the ways your business can create an influential impression on others, to elevate its brand image and solidifying its presence in its respective domain:

1. Keeping it a 100

As Oscar Wilde perfectly put it into words, - “Be yourself, everyone else is taken”.

More often than not, business people get intertwined into trying to impress every individual they come across for any business purpose. And it is very easy to get caught up into making this the new normal, which can negatively affect their image. Investors, clients, and customers, when interacting with any businessperson, are looking for something unique that they haven’t already seen before.

Being your true self, and offering them your real opinions and thoughts can significantly enhance the impression that you leave behind. It makes these entities not only impressed, but also gives them an impression that your business keeps it real at all times, and is not one of the “run of the mill” institutions that only tells its prospective what they want to hear.

2. The Ideology of Deposits over Withdrawals Implemented in Interactions

Every exchange, whether in the form of interaction of providing services, that you have with a client or a customer can either be energizing for them, or exhausting. To make sure you are ending up in the former camp rather than the latter one is imperative in creating a positive impression of your business.

Hence, the ideology that banks use - deposits over withdrawals, is the correct way to approach this. If a client or a customer feels like you’re just conducting business with them to make money, then they’d feel like a withdrawal.

However, if you approach the clients or customers with undivided attention and provide them with optimum support throughout their journey, they’d feel more energized in conducting more business with you. Examining the following factors and implementing them in your relationship with your client or customers can leave a long-lasting positive impression on them:

● Supporting the team whenever there are periods of extreme work pressure and stress

● Productive conversations which make the participants of the conversation walk away with some new insights, which makes them feel motivated and empowered

● Being convenient and easy to work with

● Providing undivided attention to the problem statements, inputs, and feedback of the clients or the customers.

Checking out these factors can significantly improve your business’ brand image, and capture a solid impression in the minds of the external parties.

3. Welcoming Pressure

The marketplace for any industry across the globe is heavily competitive, and vicious in getting ahead of each other. The “cope-ability” is a term that is used in the business world often, and is the ability of a businessperson to deal with stress and pressure in their work.

Creating a long-lasting impression depends on how a business or a person handles situations of deep pressure and stress. How you’re working when there is a customer service crisis, or when you’re presenting any information to a massive crowd, or when you’re dealing with damage control, are all types of different situations when you can shine by out-doing the pressure.

Hence, as a business, it is important to welcome pressure and beat it like a video game villain to get to the prize, which is a respected impression on the external and internal parties.

Doing this often enough can also make it a new normal for you, which can be equated with developing muscle memory. Being used to the idea of a comfort zone makes it difficult for individuals to deal with situations of pressure, and crack under them. But shining by outperforming and dealing with any situation is true marksmanship of an impressive business.

4. Briefness is Underrated - Make it Mainstream

Simplifying your ideas and presenting them in a shorter span of time properly is sure to leave a long-lasting impression. This is a sign of being highly competent and well-versed in your field. This can also be applied to presentations for clients, investors, or customers. Using presentation folders to organize information, and optimally presenting it to people is the best way to capture their attention and keep them engaged.

As the title suggests, briefness is very underrated as a concept, but it is, perhaps, one of the most powerful tools for a business to create a positive impact on other people. For instance, would you like to see a 10-second commercial for a service that comprises all the relevant information in a simple way or a 2-minute commercial where it is complicated and unnecessarily elaborate? The answer is a 10-second commercial every time.

Knowing what to present and how to present it while interacting with anyone as a business is a prime showcase of your abilities and your competence. If the person or entity you’re interacting with is able to take away some key pieces of information in a short span of time, not only will they be impressed, but also appreciative for saving their time as well!


Begin your journey of standing out, growing your business, and getting ahead of your competition. Stand out in your industry by creating a solid impression on your clients, investors, and customers by following the steps mentioned above.

Author's Bio: 

Maria Lawson likes to share her thoughts and tips on business marketing, promotion and advertising. She is also interested in contributing her content for technology and AI.