In 2020, it is hard to imagine that any business or company could survive without some sort of online presence. The current state of online market necessitates businesses the use of digital devices to the best of their abilities. Considering how digital marketing has become the primary type of advertisement and promotional means in past few years. Nevertheless, at the top of all those aspects lies the entity known as websites. Websites have been around since the beginning of the internet, and their purpose has always been an online outlet for business.

However, websites and their usages has developed and evolved in many aspects. While their main purpose remains the same, providing a hub for businesses online, their usage and connectivity to other aspects of digital marketing is another thing to understand. A personalized website for a business serves many benefits. For example, a viable social media campaign may draw users, but it is bound to direct them back towards the company website.

What Is A Customized/Personalized Website?

As the name suggests, a website which is personalized according to the need of a business or its customer. It includes customized features according to the industry or niche. For example, a car website with specifics such as boxes stating mileage, price and seats in order to cater to the visitor’s need. A customized website development is achieved through website building platforms like Wix, or Site123.

Additionally, professionals use open source systems such as Drupal or WordPress. However, another aspect is a custom website built from the scratch, or tailor-made according to your industry or business. However, here are some of the important aspects and benefits of a customized business website.


In recent times, many website developers turn towards CMS and other integrated functionalities of website builders. This allows them to serve a wide variety of users with flexibility. In addition, it enables specific systems and devices to target a vast amount of potential customers. However, the underlying problem of a website built using website builders is that there are no options to skip some of the unnecessary functions.

That is why custom building a website allows one to evade needless features of a website, which ends up being not bloatware. A bloatware is something that occupies a lot of disk space; in result, it outlives its usefulness. Customized or personalized website designs ensure that the website is devoid of such restriction.


Perhaps one of the biggest concerns of businesses and marketers alike is the struggle to standout in the highest competiveness online market has ever seen. When one accommodates the services of website builder or CMS programs, one has little options to choose from. In other words, you are presented a ready-made theme or structure. If you want a custom build, however, it may cause additional charges. That is why custom-built websites should be your priority from the get-go.

A personalized development allows the making of a specific architecture for your business website. Remember, the “fight” in the digital marketing is about standing out in competition. Individuality of a website that sets it apart from competition grants it uniqueness, which is vague in the current market.


One of the main concern for developers and website visitors has always been website security. Considering some of the major security breaches in recent years, website developers and builder software have taken drastic measures in order to prevent such feature occurrences. In recent times, google has constantly pushed for a website design that operates under SSL, including how they might add it to their ranking algorithm as well. That is why using existing platforms to build websites may seem like a bad idea, and it is.

Availing the services of a company that deals with web software development may prevent these risks drastically. As they always put SSL ahead in the priority list. Additionally, the source code for a customized website will have a sole proprietor; the website owner.

Scalability and Adaptability

As your business grows, so does the website. Therefore, it is imperative to keep this in mind when developing a website. Specifically the scalability aspects of a website. Website builders offer no such flexibility, which is why it is imperative to have a customized website design and core. It can be more flexible according to device or platform. Additionally, it is flexible in scalable properties as it changes according to the device or platform.


In recent times, website builders may seem like the most viable and cost-effective solution. However, despite of their many benefits, above-mentioned are not included. That is why it is imperative to have a business website custom built. Website Design Services assert that it enables businesses to make the most of user/customer demand by catering to them their slightest and smallest needs.

Author's Bio: 

Umair Sami is a SEO, and Digital Marketer who knows how to excel in every domain. He is currently working as a marketing expert in the reputable company which is a combination of his academic degree and his passion of Search Engine Optimization. He worked his way through many internships as an SEO in the early stages of his career and now works as a manager in the company.