Before we dive into content syndication, let’s learn all about what content is.

What Is Content?

Today, everybody talks of having good content in their website. But what is good content? What does it mean? Content is simply the stuff that you have on your site, and good content is the useful information or tool that a visitor to your website might find. Good content entirely depends on the purpose of your site.

Content can be presented in the form of text, audio, video, or applications. In the textual form it could be news articles, blogs, political and cultural commentaries, reviews of TV, music, books, and other forms of media, travel pieces, sports scores and stories, stock quotes and analysis, and even full-length songs or movies. The above list makes it clear that some useful information is provided in various forms to the visitor to make his visit meaningful. It would be a pleasure for the user to navigate such a site.

What Is Content Syndication?

Syndication means distribution and content syndication is distributing or sharing the content available in one website with multiple other sites.

How Does Content Syndication Help You?

When you share the content of your website with multiple other sites it adds great depth and provides the latest information on the web pages of the receiving website thereby making it more attractive to the visitors. In today’s scenario websites need to look fresh and new at all times and content syndication provides a constant source of new material to be published on your website.

On the other hand, it is also a benefit to your website as it gives an exposure to your website across numerous online platforms. The website’s name gains free publicity which leads to more traffic, more contacts, more business, and more profit. This is a free and easy form of advertisement to your website.

What Is the Myth about Content Syndication

The myth is that content syndication may not be of much help as Google dislikes duplicate content and it is best to reduce the amount of content you syndicate (distribute) on the web.

Myth Busted

This is a misunderstanding. Content can be distributed without having an adverse effect on your website. If you have the original content on your website, you can rewrite, reorganize or restructure the original with minor changes and then submit it to various sites. This helps to improve ranks, visits, and sales.

Google being intelligent always tries to look for the site from where the content originated and gives the website “search engine credit” and higher ranking in the organic results listing. It does not matter if your website is not the one where the content originated. You are sure to find a place close to the original website which is going to be of tremendous help to you to increase traffic to your website.

Duplicate content is discouraged by Google only if there is duplication of the content in the same domain. It does not discourage syndication in other websites through article directories, press releases, etc.

Google will consider your pages as duplicates if the page titles and meta descriptions are one and the same. So it is essential that each web page has unique relevant tags and keywords.

If you understand the power of your content and how to syndicate it the right way you will accelerate your way to success.

Author's Bio: 

Doug Brown is an expert in Online Marketing techniques with an experience of over 30 years. He educates people and businesses on how to make the best out of their websites using Content Syndication. For more information, visit