You probably never explain to potential clients your true goal in calling them, however, you don’t need to. They’re already aware, since we’re all sensitive when the telephone rings and it actually is somebody we don’t know.

In the classic standard sales training, we mastered the latest techniques for setting up a sale. All of us speak with “prospects” instead of with people. And we “guide” chats along rather than letting them unfold the natural way.

The way we do that sometimes may even be termed as a bit manipulative. Not surprisingly, we’re referring to another person whilst having some sort of ulterior objective of creating a sale.

Where can trustworthiness and integrity fit into this case? Well, most people honestly believe in our service or product. But beyond this, we bring a somewhat artificial identity whenever we’re cold calling. We talk to individuals for the major reason for creating a sale, and we’re really not interested in them or their problems.

Doesn’t this cause you to feel uneasy occasionally? It does me personally.

So let’s discuss some methods we’ve been taught in the common sales mentality which truly feel artificial and dehumanizing, and approaches we can overcome them.

1. We intrude upon other people uninvited, with the purpose of creating a sale

It’s up against our nature as human beings to create unpleasant circumstances. All of us have a natural instinct for politeness and interconnection. It’s usually difficult for us as regular people to call uninvited, because on some level it feels discourteous.

We could transform that by modifying our aim. What if perhaps our goal isn't to produce the sale, but to discover if we can help somebody? This switch makes us a lot more relaxed. And this retains you in balance with individual sincerity.

2. We project ourselves as personable and nice, while also holding an alternate reason for acquiring a sale

There’s an inner conflict with integrity whenever we find ourselves making use of our connections with other people for self-gain. So we can convey ourselves back into honesty and truthfulness by getting rid of ulterior reasons totally.

All of us do this by focusing on whether we are able to provide a thing that may benefit another person. We check if there is a trouble we might be capable of solve. And if this ends up we can’t assist with our services or products, we graciously acknowledge the end result.

By being honest and not performing a role, we discover ourselves truly loving what we accomplish. And when our “ulterior motives” are simply non-existent, everyone is more open to trustworthy us.

3. Whenever we meet somebody new, we instantly focus on ourselves and what we get to offer

It’s actually not typical for us to begin an conversation by launching into a self-focused monologue. As normal men and women, that just goes against our grain. Typical politeness determines that first interactions be dialogues, in no way monologues.

In standard conversations we would feel self-absorbed when we mainly talked about ourselves and whatever we get to offer. Yet in the traditional cold calling situation, it’s an accepted “norm.” We’ve been taught to go through a script, stick to a tactic, or make a sales pitch.

That truly isn’t the way we’d like to connect with individuals, but it’s the way we’ve been taught.

We could get out of this unnatural game of sorts by simply being ourselves. Integrity and reliability means being real. We start cold calling interactions with a normal focus on the other individual. We learn their needs, and react with true curiosity.

4. We “rev up” in an unnatural way, expecting to carry the potential buyer along with us right into a sales process

Once we “pump ourselves up” with inspiration, that seems fairly fake. It’s not our typical style of being, and it kicks us from honesty.

And we all equally look artificial to clients. They turn out to be wary of possibly being maneuvered into a sales situation.

If we may navigate a cold calling chat with no this sort of games, people will sense we’re reliable. These people reply warmly and unhesitatingly to a conversation which seems natural for them, and especially if it involves their troubles instead of our goal.

Now how do we approach cold calling within the most truthful way? We quit being “salespeople” and become real human. We take part in an honest conversation rather than a monologue. We seek out ways to serve others, and we’re relaxed knowing that our products or services might not be an honest “fit” to them at this time. And we stop performing roles, especially the “high enthusiasm” game.

This is what I signify by bringing sincerity back into selling. Sales training in Sydney can instruct you ways to make cold calling with honesty and it's unbelievable how rewarding both individually and professionally this is.

Author's Bio: 

For Those Sick and Tired of Cold Calling and Selling The Old Painful Way. Find out a new approach to cold calling and sales training