Back in the olden days, the only way to get new clients involved cold calling, prospecting, setting appointments, making presentations and - when we hit the jackpot - closing sales. Not very appealing for most coaches.

Today, we have the additional extremely attractive and quite effective option of bringing in new clients by attracting them. Internet marketing professionals call this inbound marketing. I like to think of it as people asking us to become our clients! Ah, the life of inbound . . .

So, how do we create this beautiful flow of people asking us to become our clients?

The 4 Cs: Connection * Community * Consult * Client

Are enough people finding you or are you meeting enough people?

Once you initially connect, are they attracted into your community?

Once they've engaged in your community, do they ask for or would they love a consult with you?

As a result of the consult, do they hire you?

Through targeted on- and off-line networking, social media and blogging, you invite potential clients to your website. Then you entice them with your wit, insights, fresh ideas or whatever strengths you care to share.

Once they arrive at your website, make them a free, no-strings offer they can't refuse. Give them something about which they'd like the inside scoop: results of a survey, a special report, a valuable resource in exchange for their name and email address (maybe also their phone number) so that you can regularly send them something of value to them - keeping your name and ideas top of mind.

From these two strategic actions alone, some folks will call or email you, asking to hire you!

If you'd like even more business, periodically send an invitation to all those who have signed onto your list. Invite them to have a strategy consultation with you. Ideally structure this consult to offer value and show them how much more value they'll receive when they hire you. When you confirm the consult, let them know you have room for new clients and if they are a good fit, you may talk about that, too.

Then, during the consult, determine if you would like them as a client. If so, after the consult, talk to them about next steps, which naturally include working with you!

What could be easier?

Copyright 2009 Ann Strong. All rights reserved.

Author's Bio: 

Coaching since 1997, Ann Strong is the instigator and leader of Thriving Coaches (, which supports business, career and life coaches in thriving during the start-up years of their coaching businesses.

Join Ann the first and third Monday each month for the free Thriving Coaches telephone roundtable. Visit for your personal invitations with all the details (and a bonus client-attraction article as well)!