With ClickFunnels, you can design sales funnels that will allow you to take full advantage of the different options offered by Facebook and Adwords, to optimize the effectiveness of your advertisements on these platforms. Visit Getfunnelsdiscount.com to learn how to get clickfunnels discount and what’s the best Clickfunnels pricing plan.

Before developing what is clickfunnels, it is necessary to approach the concept of sales funnels. A sales funnel by definition is a process by which you direct targeted traffic to a series of pages and go through the stages of awareness, interest, decision, and action.

The action can be to process a sale or build your email marketing list. Unfortunately, creating a sales funnel from start to finish is not an easy task. Many people opt for the most optimal software to create their sales funnels.
ClickFunnels and the stages of a sales funnel
Using ClickFunnels, each stage of your sales funnels corresponds to a different web page.

For example, to sell an ebook, you have a sales page, then a payment page, then an order confirmation page which also acts as the sales page of another ebook offered in upselling.

The progression of your prospects in this funnel is thus materialized by the list of the different pages they visit. And the most important thing is that a different URL is assigned to each page, therefore to each stage of your funnels.

This seemingly trivial detail will allow you to launch “hyper-targeted” advertisements, to build the audience that will feed your ClickFunnels sales funnels.

ClickFunnels and behavioral targeting

You will be able to personalize the advertisements intended for your target customers thanks to the structure of your ClickFunnels sales funnels.

Indeed, the tracking codes of Facebook and Adwords allow targeting prospects, according to the pages they have visited (and which they have not visited). In other words, each target customer will see a different advertisement depending on their progress in your sales funnels.

For example, you can launch two types of advertising for your target customers: A classic advertisement for those who have not visited any page of your funnels (a classic advertisement for “cold” prospects) and, an advertisement with a reduction code for those who have visited the sales and payment pages but who have not finalized their order (more personalized retargeting for "hot" prospects).

This personalization of advertisements according to the behavior of the target is one of the keys to profitable advertising.

But ClickFunnels will also allow you to refine your advertising targeting criteria: Indeed, Facebook and Adwords have an option to create similar audiences, based on a sample of potential customers that you provide them. With ClickFunnels, you can ask Facebook and Adwords to target only people with the same behavior as prospects who visited the payment page or bought your products.

ClickFunnels, therefore, facilitates hyper-targeting or laser targeting advertising by providing relevant data on your target customers, using the algorithm of platforms such as Facebook and Adwords. And, targeted advertising is advertising that brings good ROI

If you have any questions about the potential offered by the "ClickFunnels - Facebook Ads and Adwords" combination, please do not hesitate to ask us for a free 15-minute consultation.

Author's Bio: 

ClickFunnels is your entire marketing and sales team in one tool. No developers needed. Create your website and highly converting sales funnels in minutes. Try it now for free.