Fashion is the tendency of man to belong to a social group. In fact, through the aggregation instinct inherited from the animals, it acquires characteristics that make it similar to the others. This phenomenon is spontaneous and innate: in fact, fashion has always existed, awakened at the dawn of civilization by the same vanity of man. Today it is mostly recognized in clothing, its most natural and flashy expression, juxtaposed by skilled designers. Following fashion is the greatest gesture of homologation that society undermines in the uniqueness of the individual. This, however, needs time to impose itself, time dictated by the means of communication, by the increasingly hypnotizing advertising. The birth of fashion follows four important phases:
- the curiosity and the consequent desire to experiment;
- the immediate and unconscious desire conditioned by a search for self-esteem;
- emulation
- the adjustment that definitively gives life to the trend.

The duration of a fashion takes into account many factors: innovation, accessibility, interest, practicality. If the importance of these factors is not adequately respected, boredom, tediousness and abandonment of fashion take over, that’s exactly why fashion involves a vicious circle. In fact, it has two contrasting aspects: the desire to change on the one hand, the tendency to
conform to the other. This double pressure is so strong that it can also be observed in children: they want and ask parents for something they like because it is new and different but also because the other comrades already possess it. But as fashions are always momentary, they quickly decay and are replaced, renewing this process. Today everything stems from the need to make money, to propose and sell and then to propose and sell again: it is the logic of consumerism that invents fashion and
destroys it. Yesterday, however, fashions had deeper origins, had motivations more rooted in the very nature of man.

One of the first motives of fashion was the desire to be noticed and express social superiority. The dress was opulent and showy. Fabrics were precious. It was an unattainable fashion, inimitable even in the cut. In many individuals there is a desire for distinction. This attempt to seem different from how the prevailing fashion would like is not a new fact. Today it is mainly young people who embrace this rebellion;
In the past, however, the upper social classes were concerned with immediately changing style. Nowadays, flipping through magazines or simply surfing the internet we find ourselves in front of many articles that talk about fashion. We see the latest trends in clothing dictated by the main ateliers, the colors that will be the coolest in the next season and the most special
garments that become must true "must have" for the wardrobe of fashion addicts.

Each of us is fascinated by this world of fashion, from the catwalks and haute couture dresses that we see on the covers of the most famous magazines. At the same time, however, each of us expresses itself as best also in clothing and therefore fashion can be a way of expressing oneself and one's self, perhaps even going against the trend with respect to current trends. But today we talk about fashion not only in the field of clothing but in every area of our lives. There are fashions related to food and nutrition, fashions regarding furnishing, etc.
In short: every field in our world could, in theory, have some fashion guidelines to follow. Since we are defined as a mass society, we often find ourselves following all the same dictates: you will have to look around you on the tram or on the bus and see many people with the same coat or the same shirt color. This happens precisely because we follow the fashions in order to feel the most fashion and "adequate" possible for the society in which we live today.

Fashions in themselves are not bad: those who feel a bit of an outsider, perhaps thanks to a certain piece of clothing can feel more confident and, why not, more inserted into a group; so with a certain piece of clothing, that is pleasant to the eye of everyone, it would be easier being recognized as a "member of the group" or society in general. If this, on the one hand, can promote integration, on the other it is also risky because due to mere appearances there is the risk of excluding someone just for their look. So there are pros and cons in following fashion: for girls, wanting to resemble at all costs that particular model seen in the newspaper can also cause discomfort and physical problems. The canons of fashion seem to demand in fact the size 42 and "impose" a certain standard of build even if, it must be said, in recent years even the most famous haute couture houses are trying to expand their collections and insert the models into the catalogs curvy, just to not create problems in the most sensitive girls or with weight problems.

Fashion should be taken and experienced as an expression of oneself. Of course, if the color purple is trendy for winter 2018, there is nothing wrong with buying a dress of that shade, but we must never forget who we are and express it, in the case of clothing, even in our look. If you love vintage garments, it does not matter if this year the magazines do not consider it fashion, what matters is always how you feel wearing that sweater or pants: you have to feel good about yourself and love yourself, expressing your ego, even the most imaginative and particular one without shame and without worrying too much about what we see in fashion magazines. You can select the dress of your choice as there are several online stores by redeeming vouchers from websites like

Author's Bio: 

Harris Javed is a digital marketer, a traveler, a cook. He also an art lover.