There’s no doubt about it – bum marketing or article marketing is your best shot in driving search engine traffic to your website. Here are some effective tips to help you boost that traffic in no time:

1. Start the process by identifying and knowing your target audience. It will become much easier for you to produce the type of articles that they’ll appreciate if you know exactly they’re looking for. Do your research and know their preferences, their learning needs, and the type of information that they consider useful and important in their lives or careers. It will also help if you identify their areas of interest. You can then use all the information that you’ve gathered when choosing the best topics to explore and in identifying the best writing techniques to use.

2. Use creative, catchy titles. Here’s the truth; you only have few seconds to capture the attention of your prospects and get them to open your articles. Make each second counts. Put your best foot forward when writing your titles and make sure that they’re perfect. They must sound very smart, intriguing, and benefit-driven. They must tell your readers what’s in it for them.

3. Focus on educating your readers and not selling yourself. Although your ultimate goal in distributing articles online is to get people to buy the products that you sell, you should not make your articles all about your products and yourself. Remember, people are reading articles to get informed. They will surely get annoyed if you offer them nothing but sales pitches. It’s best if you focus on giving them what they want first. These could be solutions to the things that they’re going through, the answers to their most burning questions, guides or tips on how they can do certain tasks, or in-depth information about their areas of interest. If you’re able to satisfy their learning needs, I can guarantee you that they’ll click through your resource box to get more information and eventually, they’ll sign up to your email marketing list.

4. Quality and quantity are the secrets to succeed. Doing article marketing requires hard work and a truck load of patience. You’ll easily get the amount and kind of traffic that you need if you commit yourself in writing several high quality articles on a daily basis. Producing new content will impress both your readers and the search engines. This is one of the best things that you can do to improve your page rank while strengthening your expert status all at the same time.

5. Distribute your articles. Writing your articles is just the first part of the process. The second part is making sure that you distribute them really, really well so you can reach out to as many people as possible. Aside from article directories, I suggest that you also make use of twitter and FaceBook by simply inserting the links of your most recent articles. You can also post a snippet of your copies on your blog to generate more attention.

Author's Bio: 

Sean Mize is an article marketing expert and coach. Here's one of his best
article written: Article Marketing Service