Building Relationship- Facebook and Mobile Phones

The move of Facebook to build its increasing potentialities with mobile developers shows the way company is building up its mobile presence in the year ahead. It follows from the reports unconfirmed that Facebook phones in development with HTC codenamed Buffy-a device which is taking present Facebook integration one move ahead. It allows for the main platform for device activity including applications, calls and content browsing. Some have even focused on the fact that phone’s interface will look a lot like Facebook app for iPhone. Whether or not device will come in the market, we need to see, but it is also a fact that Facebook has made considerable presence on their mobile devices. Though Facebook claims to have possession of the same with hundred millions of users across Smartphone, feature phones and tablets, there is still an expansion of the functionality of these services every day. They are allowing users to play games, and other services as a mainstay for uploading of photos as well as status updates. Besides tremendous new apps are appearing in the market whereby integration with Facebook has become all the easier. It has shown its commitment towards HTML5, and mobile development by making an announcement that it has kept web developer James Pearce as the new mobile head developer relations. Having Pearce on the role, is the company’s latest mobile driven moves. In October itself Facebook made a notable push towards HTML5 as it launched a new mobile app that allows users to play their mobile games like Zynga's FarmVille Express, Wooga's Magic Land: Island, and Moblyng's Social Poker Live. With the changes in facebook development and its setting, all you have to do is share data between apps on your iPhone or any other Smartphone apps. You can very well use the app on your Facebook, turn around and make use of the same app with the similar data on your Smartphone. What this entails for app developers? To reach both Facebook and Smartphone markets, they have to follow different paths of development. If they would like to have an app run on both Facebook and iPhone, for example, they had to create two different apps which could neither share nor talk of sharing of apps. Now there are apps that functions on Facebook and also have partner platform on Smartphone but with the help of API, sharing of the information too has become quite easy. With it, users can easily use their app either on Facebook or on their Smartphone.