Every small business owner should be eager to build their own platform to promote their services or products. Platform is your sphere of influence. Building platform for your business is just like building the business itself. It takes time to grow; therefore, it requires patience and a large scoop of relentlessness. You really do not need to be a computer genius, all you need is the basic understanding of computer terminology, knowledge of online ethics (issues like citing pictures) and how to search for images and content that may enrich your social messages. Your business needs online presence to increase chances of successfully competing in the evolving online environment. An online presence will benefit your business in regard to rankings in search results and provide an opportunity for customer feedback.

Where do you start?

The easy way to start building platform is via social media. Many people have become despondent when it comes to this method of building platform. The reason for this is that people do not really understand how to use social media for business. Having a Facebook or Twitter account does not guarantee sales. Social media exposes your business to the market and ultimately potential customers. A person may not click on your link to buy your goods but may share the contents of your business to their social friends who may end up becoming your regular customers. Check the social media profiles of other companies to learn how they use social media to build business platform.

Here are other easy ways to building platform:

Create your own or company blog

In addition to your website, create a blog where you can easily share additional information in relation to your business.

Comment on other blogs
Commenting on other blogs will expose you and your business to potential customers. A person may read your comment and desire to learn more about you and your businesses.

Join groups and forums

There are numerous Yahoo groups focusing on different topics. The good thing about these groups is that they share information that may help you to elevate your business or generate new business ideas. You will also make friends who may always recommend your good products or services.

Build a subscriber list

The easy way to build a subscriber list is by creating a simple newsletter which shares information about your business and products. Mailchimp is a free newsletter tool you can use. Other newsletter services include Aweber and Constant Contact.

Building your platform begins with know what you followers want on various social media platforms. Blogging is a great way to humanize your business.

Author's Bio: 

Debra Kasowski is a transformational speaker, author, and success coach. Debra is also the Founder/CEO of The Millionaire Woman Club. Debra Kasowski is best-selling co-author of GPS Your Best Life: Charting Your Destination and Getting There in Style and soon to be released author of The Entrepreneurial Mom's Guide to Growing a Business, Raising a Family, and Creating a Life You Love (Spring 2013). Get you Free Mp3 Download of the 7 Resolutionary Breakthroughs to Profit and Prosper by Taking Charge of Your Business and Your Life when you sign up for her ezine http://www.themillionairewoman.com