This year has flown by faster than ever before. It has certainly had its challenges with stock market fluctuations, interest rate rises and the retail sector experiencing the strain of consumers reigning in their spending. You only have to switch on the television or read the news headlines to get swept up in the negativity engulfing the business world.
But does it have to be this way?
I truly believe that the businesses that succeed in the long run take an optimistic attitude to the economy. I am confident that this is a wonderful time to be alive and those that triumph through the difficult times and continue marketing and use this opportunity to highlight their benefits to potential clients and customers will continue to flourish and prosper.
I am reminded of a story...
A shoe factory sends two marketing scouts to a region of Africa to study the prospects for expanding business. One sends back a telegram saying, "Situation hopeless. Stop. No one wears shoes."
The other writes back triumphantly, "Glorious business opportunity. Stop. They have no shoes."
To the marketing expert who sees no shoes, all the evidence points to hopelessness. To his colleague, the same conditions point to abundance and possibility.
It is in times of doom, gloom and budget slashing that by taking a strategic approach, you can help your organization progress in leaps and bounds.
After all you become what you think about most of the time, so focus on where you are going and the strategic vision ahead.

Author's Bio: 

Self-made millionaire entrepreneur and chief executive leader Heidi Alexandra Pollard coaches leaders around the world to inspire and motivate people so they can make a positive impact and live their legacy not leave it! Get her free tips and advice at