I remember the exact moment that my current coaching format popped into my head. I was doing a visualization during my second workshop at the Coaches Training Institute. I clearly saw myself coaching ten clients at $1000 a month. I was working in depth with them and loving how much time I could offer them.

But I didn’t implement that ideal vision until several years later. In fact, I forgot all about that vision the day after I had it.

I was very focused on getting clients in the door when I first began my business. I had sixteen one-on-one clients, plus taught live workshops every month and teleclasses every week. My fees were $350 a month for coaching. The same as most coaches during that time.

But I was not enjoying the process. I was interacting with too many people and mixing up their stories. My coaching fantasy came out from hiding. It whispered, “Ten clients at $1000 each. Unlimited access to you.” I made a decision to go for it and felt instant excitement.

It took some courage but I began taking on new clients in the new format at the new fee. I’ve been doing it now the same way for over a decade. I even kept those same fees until a couple of years ago. Living my fantasy allowed me to move into six figures very easily.


I was so ecstatic to be working more closely with people, that I had more fun with each client. I felt they were receiving better results. I was more relaxed. My whole vibe changed. Therefore I attracted more ideal clients.

Remember, your ideal clients want what you love to offer. The more authentic you are in what you deliver, the more ideal clients and customers will show up.

When you resent any part of your business, you create a barrier between you and your ideal peeps. Without knowing it, you become a Debbie Downer.

So what is your business fantasy?

• Would you change location?

• Sell your business?

• Increase your fees?

• Change your target market?
• Offer a fabulous product or edgy service?

• Work more hours?

• Work less?

• Work in exotic locations?(One of my personal favorites.)
• Create a spacious schedule?

• Work with a rockstar mentor?

• Do a joint venture with someone you admire?

• Write your book?

Some recent dreams that I’ve put into motion are an iPhone app, retreat/coaching adventures and my Flashpoint membership program.

If you want to increase your profits and be happier, begin taking inspired action toward living one of your business dreams. Get the energy in motion. And don’t be put off when that first roadblock appears.

When I first began researching iPhone apps, I was getting quoted $5000-$10,000. I didn’t want to spend that much. I was sharing this with my bestie, Eva Gregory, and she told me about a colleague offering them at a fraction of my prior quotes. This company also improved upon the idea I brought them. They also made the process easy.

Another benefit of living one of your dreams is that it always leads to improvement in other areas of your business. Because of the information included in my app, I had to redo several pages on my website. I will also be able to leverage the new tools I created for it.

Taking action on one of your biggest biz fantasies will breathe new energy into your business. Take one step today. That one step will lead you to the next step. You don’t need to figure out all the details now, just move.

When I began looking for a company to do my app, I had no clue about the process. My retreat/coaching adventure was created when I clicked on “New Document” in Word. I then began writing the webpage. Before that moment it was just a few thoughts swirling in my head.

Inquiry: How can you make this fun and easy?

Author's Bio: 

Jeanna Gabellini, is a Master Business Coach who assists high achieving entrepreneurs, corporate leaders & their teams to leverage fun, systems and intentionality for high-octane results. An entrepreneur for 20 years she has a treasure trove of kick-butt tools to give you peace & profits. A Gift For You! Get your complimentary Business Building Audio CD “Transforming from Chaotic Entrepreneur to Conscious Leader” for the entrepreneur who wants to be a SUPERpreneur:
Biz Building CD.