Confused going about Mobile app or a mobile website as a part of marketing strategy for your business? There are many things when a strategy is planned for increasing the reach to the potential customers informing them about you to an extent that they try your product or service offerings. Specific purpose, target audience, available budget and required features are some of them. Depending upon them you might end up deciding about launching both.


Similar in every other thing the most obvious distinction in the normal website and mobile website is the ease of display on small screen devices / gadgets. They also have the facilities like “click to dial”, geo-location API to track current location of user to provide relevant content, and other things like that. Easy integration with social media is icing on the cake.

Where mobile website would always need Internet to work, it is not the case with all the applications downloaded on mobile. Once downloaded the might or might not need Internet connection, for example games, offline dictionary app, image improvement apps, so on and so forth.

Workout the “Differences”

Mobile app or mobile site can whole lot depend upon your knowledge and understanding of their differences.

• Apps are generally interactive while websites are navigational.
• Apps can use features of the phone (like by tracking locations) to enhance the feel.
• They are generally very fast if the phone is not facing any problem of its own as compared to the mobile website.
• Games are best played on an app and not otherwise.
• They are used much frequently than the websites.

Upper-hand of mobile sites

• They are instant to respond. No need of download and give a piece of memory card.
• Apps are designed according to the mobile platforms like Android, iPhone, Blackberry, etc but no such requirement exists for websites.
• Get the web pages upgraded whenever you want without a chance to lose the user which is not that easy for Applications.
• It is easier to find a webpage as compared to the app in app store, without actually paying money that is needed in many apps.
• It is inconvenient to update an app. A user needs to re-download and re-install the updated app, which is not the case for the sites.
• Some apps can get rejected to be installed due to approval process which is not required for the other.
• They can’t be deleted like apps!

Deciding the “better” one

It is actually all goal focussed. If more content and information is to be shared, make a website and let them talk about it on Internet the way user chooses. Focusing on being a constant companion of the user can highlight the need of apps, whether he is actually thinking about you or not.

As far as the look out of future is there, it is suggested to get both because the world is merging in to one gradually. Keeping it differentiated cannot work in long term, more emphatically, on the marketing front.

In the multi-step processes of building brand, you can consider them two of the many. First would be mobile website and second will be mobile application.

Work your way out!

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