When Google Panda and Penguin updated were implemented the SEO world was shaken off tremendously. They never thought it would happen and that Google is on an undertaking of penalizing on spam websites because all they want to be an original and informative search engine and information resource. They are on the verge of getting rid of websites that uses illegal SEO techniques such as the keyword stuffing, cloaking, poor back linking and rehashed content. Those who were hit even the 1st page websites have faced a huge decrease in their standings.

SEO plays an important role on your website optimization. Building back-links is not a difficult task, but being consistent and smart in employing so is the key to success. Getting back on the Google ranking may take some time but if know how to it will be just a breeze. I will share to you the best link building techniques for Post-Penguin SEO:

Guest Blogging

It is the best method to build back links and establish strong online reputation. You have to search high ranking guest blogs and ask them if you can guest blog for them. Your author bio appears on the blog when you guest post. Provide content that is freh, unique and compelling because it is the secret to generating more traffic.

Blog Commenting

Blog commenting is the process of leaving comments, feedback or suggestion to blogs related to your niche. This is a very time-consuming way yet can give you great results. Be sure to drop comments that are informative and telling because it will help you attract customers and visitors for your site. Never use comments like "Thank you for sharing" because it is obviously spamming and usually reach the trash folder.

You must vary your Anchor Texts

Using same anchor texts all throughout your website promotion can't help. Google will absolutely consider you as spam and worse it will be the end of your SEO career. You must long tail keywords that still link back your main page. You can use set of keywords like "Click here to read more...", "Read more...", "Find out more on..." and "Find more information on". It will look a bit more unique to the search engines.

Article Marketing

Article marketing is one the oldest yet effective link building that is still widely used to generate more traffic. You can build back links by writing articles and publishing them a number of high PR article submission sites such as Ezinearticles, Goarticles, HubPages, Squidoo, ArticleBase, ArticleSnatch and etc. You must always create unique information because it is what the customers are always looking for to answer their learning needs.

Content is the King

It is all about quality content. Cliche may it seem but it is where your success lies. You must keep in mind that in order to be a reputed website and marketer so must offer info that haven't disclosed yet. You have to establish yourself as a trendsetter when it comes to spreading information.

Moreover, you can also perform methods like social bookmarking, video submission, forum marketing, social engagement and etc. You must branch out you way of building backlinks so that you have many options of increasing your website rankings and setting up a credible brand reputation.

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