A press release belongs to the genre of advertising and marketing through effective copywriting so remember that a press release is very different from writing other documents. Here you have to follow a basic rule so that the editor of the paper is convinced that your news has really got something to say and he lines it up for publication—the rule is to keep your content interesting, useful and accurate.
Main Title or Headline of a Press Release

Comes next is the most critical element of the press release—the title. The title should be catchy and snappy. On daily basis, a journalist is exposed to hundreds of news releases and it becomes quite an exhausting task for him to pick which ones to publish and which ones to throw in the paper bin. The only way to make your news stand out from the rest is adorn it with an appealing headline or title.
Example of a Bad Press Release Headline

NEW PRODUCT WHICH OFFERS EVERYONE AN EASY OPPORTUNITY TO MAKE AN ONLINE LIVING
Example of a Good Press Release Headline

BIG LAUNCH: ONLINE MONEY MAKING MADE EASY WITH XYZ PRODUCT
Sub-head of Your Press Release

The sub head of a press release gives the publisher or writer an opportunity to further expand the main idea and news concept along with spicing up the copy.
Body Content
First Paragraph

Now is the turn to add content (body) which should be accurate, interesting and useful. The body is composed of three paragraphs. The first paragraph usually contains more than four lines and speaks briefly what the press release is all about.
Second Paragraph

The second paragraph gives detailed information of the event. Here you need to add a personal touch to the information so as to involve the readers in your news.
Third Paragraph

In the third paragraph, sum up your news and add any additional information about the company if necessary.
Ending Your Press Release

When you end your news write the symbol # three times like this ###. It is an indication that you are done with conveying the news.

Make sure that you proofread the press release for any grammatical and spelling errors. Also take care that the font should either be in Arial or Times New Roman and of size 11 or 12.
Format of a Basic Press Release

FOR IMMEDIATE RELEASE
Contact Person:
Phone:
E-mail:
Fax Number:
Website Address:

MAIN HEADLINE (TITLE) GOES HERE
Sub-head goes here[Be a bit more elaborative about your main heading here]

[City, State] [Date] Give a quick, catchy and summarized overview of your main news here. Do not exceed this paragraph more than 100 words.

The second paragraph gives detailed information of the event. Here you need to add a personal touch to the information so as to involve the readers in your news.

In the third paragraph, sum up your news and add any additional information about the company if necessary.

When you end your news write the symbol # three times like this ###. It is an indication that you are done with conveying the news.

###

About Company

Give a brief introduction about your company here.

Author's Bio: 

Feisty Ash is the author of this article. Learn more writing tips at writeawriting.com about press release writing.