Ever since the mass adoption of the internet, the way a brand markets its products and services has radically changed. With multiple communication channels, brands are able to harvest high ROIs from their marketing efforts. However, digital marketing isn’t everyone’s cup of tea. It involves dividing your attention equally between multiple user-enabled events and keeping track of the ongoing and past interactions a prospect or a lead has had with the business. This is why most brands invest in capable digital marketers in their workforce or outsource the pain to specialized digital marketing experts.

Whether you are considering implementing digital marketing to your marketing plan or someone doubting the benefits of digital marketing, here are the key benefits digital marketing brings to your business.

Benefits of digital marketing

1. Budget Friendly

Marketing isn’t cheap. To draw in leads that will bring revenue to your business when they turn customers, you need to spend your marketing efforts. However, compared to billboards or newspaper ads, the cost of digital ads is considerably less. Similarly, by implementing inbound marketing practices, the lead acquisition costs are very low but highly precise by implementing inbound marketing practices. This way, you know you’re spending your marketing dollars on acquiring only those who matter to your business. Moreover, by means of ad campaigns, automated email workflows, or a blog, your marketing efforts become timeless, and you can recover the costs in the long run.

2. Reach

Reachability is one of the important aspects of any marketing strategy. For drawing the audience to your brand or bringing the brand to your prospect’s doorstep, you need reachability. Thankfully, the different internet marketing channels such as emails and SEO has the potential to reach out to a wide audience quickly. In addition, social media and mobile-specific targeted retargeting ads allow you to leverage the power of bringing your content on the mobile screens of your audience. Assuming that 60% of your website traffic is coming from mobile device users, a great opportunity lies in reaching these mobile consumers wherever they are.

3. Define your Audience

Sometimes you may not be aware of how diverse your audience might be. Sometimes you may have people interacting with your brand but not falling into your demographic criteria. With the reporting metrics from different digital marketing channels, you can see who is interacting with your ads/content and which channels.

4. Time Effective

Since most of the interaction happens in the digital realm, strategy execution happens in real-time. There are tools that allow you to easily schedule social media posts, blogs, and emails to manage different tasks in a time-effective manner. Moreover, you can tweak the existing campaigns based on the metrics to make sure your money is invested in the right way, and your communication is reaching as many people as possible.

5. Improved Brand Awareness:

Your clients are already on social media; why not put your brand in front of them to market your business even more quickly? According to Nielsen Total Audience data, the average adult spends 11 hours per day online interacting with some sort of media (Source: Nielsen). By combining social media postings with sponsored online advertisements to create an engaging experience, you may greatly increase your brand’s recognition. As a result, the number of individuals who are aware of your company and can recognize your brand grows.

6. Increase Customer Loyalty

Customers expect brands to recognize them instead of simply being treated as a name on the list. Thanks to 3rd party integrations and API callouts, you can fetch a customer’s detail to personalize their experience while interacting with your brand. When you treat your customers like someone relevant to your brand, they feel happy to be associated with you and continue being loyal to your brand.

The following are some tried-and-true methods for increasing consumer loyalty:

  •  Customized and Personalized email offers: As you better understand your consumers, you may send them personalized offers such as seasonal discount coupons for related goods or early access to new product launches. This not only makes the consumer feel important, but it also encourages them to buy from you again.
  •  Encourage customers to follow you on social media platforms. You’ll get daily access to them as they look through their social media feeds after they’ve done so. Keep people interested in your material by providing them with practical, relevant information or stuff that inspires and delights them. As a result, they’ll be more likely to buy from your company if they need your service or product again.

7. Everything is measurable

Individual campaigns can be tracked for analytics like impressions, clicks, comments, shares, conversions, and more. Based on the results, you can see what’s working and what isn’t for your business based on the results and alter the campaign accordingly, leading to improvements. By optimizing your campaigns as they run, you may save money. When you enhance your budget as you go, you’ll get more out of it.

8. Modular – Optimize as you go

One of the most appealing aspects of digital marketing is the ability to make changes as you go. This is a feature that is exclusive to online marketing. You have the ability to make adjustments whenever you want when you engage in internet marketing. You may make changes to your PPC campaigns as needed, as well as your social media advertisements, SEO strategies, and content. As a consequence, you’ll be able to tweak your campaign to get the greatest results.

9. Potential for viral content

People love to share content that manages to catch their attention and delight them. So, by creating content aligned with your audience’s interests and marketing it the correct way, your content has great potential to become viral. Sometimes it doesn’t even take much time or money to become viral. Using the popular and unique hashtags, you can be found on any major social media platform.

10. Highly Personalization Potentials

As mentioned earlier, personalization is a very crucial part of digital marketing. When you address your clients by their first name or remind them of an oncoming reorder request on their subscription, you show that you care for them. Using digital marketing and 3rd party tools, if you manage to predict a visitor’s intent and guide them in the right direction, you are creating a personalized experience for them.

Wrapping Up

Digital marketing is like a swiss army knife. There exist multiple tools that fit specific scenarios that are not interchangeable. However, when used correctly, it can work wonders for your business and brand, right from drawing in leads, educating them, making them loyal to your brand, and turning them into paying customers for an extended period. If you are in need for digital marketing services, your search ends here. VSPL’s digital marketing experts can help you.

Author's Bio: 

The author is working as BDE at Vindaloo Softtech