They say if you are not online, you do not exist.

Whoa! You are dead, man!

You know, they are right. ‘How come?’ will be the first question to raise in a naive mind.

The sharp minds already know what it means to stay connected with the world online through various channels. Here’s the simple answer that people, today, have more knowledge about things available on the internet than the person sitting right beside him. Let’s connect this idea with the business world. The brands are nothing without an online presence. This pertains to the mandatory need of any eCommerce business – website.

Juts the way you cannot drive without road sign boards, it would be hard to drive good proportion of sales without hiring a Web Design Company in Dubai to deliver you a responsive site with all the elements necessary for a robust conversion funnel. However, as a business owner, you should know what are the key ingredients of a great design that will leave a powerful impact on the site visitors.

Here You Go!
● Appropriate Template Selection:
Whatever template you choose, remember it should leave a pleasant impression on the viewers. The most appropriate template is the one with flexible theme. It should not affect the loading time of the web pages. This means your site should not contain heavy images or videos, especially in the header area.

What Else? Your web theme must incorporate following elements.

● Clear message
● Easy navigation
● Pleasing fonts
● Stress-free readability
● Captivating colors
● Accurate contrasts
● Well-rounded iconography
● Responsive framework

Missing any of these means, you are about to test your potential customer’s patience. In this situation, he will preferably move on to your competitor.

● Accurate Canvas Size:
Canvas size pertains to the layout of the web pages and how they will appear on different display screens. This, in turn, effects the user experience and hence should be highly accurate.

It should be clear, concise and precise; maintaining the adaptable aspect ratio according to the desktop and mobile devices.

To ensure this compatibility catering to every single screen resolution, designers need to embed variable break points in the website.

● Suitable Content Alignment:

One wrong placement of content will leave negative influence on the user experience. For the reason that if you do not arrange the content decently in the web pages, it will hinder the site’s usability.

So, always use succinct content and even if you need to use excessive content, then the best option is to direct the user to the next, inner page by giving him the ‘Read More’ button.

● Right Font Families:
Besides, the site’s usability a designer should take care of the user readability. So, font selection is equally important to the content alignment.

You cannot afford an old and ugly-looking website.

Low-contrast designs require more attention and expertise so that they will not hamper the reading capacity of the viewers. The best is to use vibrant colors with pleasing, eye-soothing contrasts.

Lastly, your website design should be compatible with the Google’s recently introduced mobile-first-index feature.

Verdict:
If you want to give your business a robust competitor’s edge, you need to build a mobile-first-index web design. A design that stands out from the crowded SERPs and Google would please to rank it atop. Above all, an aesthetic design with easy reachability is always adored by the site visitors.

Author's Bio: 

Kate Johnson is senior content marketing manager. She has been working in content writing industry for last 5 years successfully. She likes to share her creative thoughts with readers through reliable platforms.